Champions Real Estate Marketing SAE
Questions
and Answers 100% Correct
Most common reason a property fails to sell is✔✔price
Matching human needs with goods or services to meet those needs is the process
of✔✔marketing
_____________________ is a key personality trait of a successful agent✔✔problem solving
3 Ways Sales Agents Add Value to the Buying Process✔✔Counseling, Negotiating, and
Managing the transaction
Four P's of marketing real estate✔✔product, promotion, price and place
How can you know your product?✔✔- Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA✔✔(The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property.✔✔The principle of substitution in real estate valuation
,Marketing to a specific age group is sometimes called✔✔generational selling
An acronym for the psychological steps of a sale is✔✔AIDA
A willingness to change and grow your marketing plan demonstrates to concept of
____________.✔✔adaptation
To be an effective problem solver, it is beneficial to understand ....✔✔basic human needs and the
psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership✔✔amenities
Objectives should be✔✔measurable and achievable as well as timely.
Goals should be✔✔attainable, flexible, measurable, and time frame
shot gun method✔✔often the preferred choice for new agents until they realize that they can't
possibly take
on such a large-scale market
4 types of buyers✔✔-first time buyers
-relocators
-upgraders
-investors
communication is✔✔transmitting and receiving/ talking and listening
, Marketing budget goals should be set for a minimum
of ___________, realistically more✔✔6 months
_______ drive the market✔✔consumers
Agents should "listen" not only to what the client is
saying, but also to ___________________.✔✔body language
To be an effective problem solver, a real estate agent should understand the __________
involved
in a sale.✔✔psychological
In which emotional phase is the buyer ready to buy?✔✔Act
Gathering data, analyzing it and drawing conclusions based on it describes✔✔marketing
research
Analyzing strengths, weaknesses, opportunities, and threats is referred to as a✔✔SWOT analysis
-
market research
product, price, placement, promotion
A report prepared by an agent to help a seller realistically price their property is a✔✔CMA
SWOT✔✔strength, weakness, opportunities and threats - marketing research analysis
Questions
and Answers 100% Correct
Most common reason a property fails to sell is✔✔price
Matching human needs with goods or services to meet those needs is the process
of✔✔marketing
_____________________ is a key personality trait of a successful agent✔✔problem solving
3 Ways Sales Agents Add Value to the Buying Process✔✔Counseling, Negotiating, and
Managing the transaction
Four P's of marketing real estate✔✔product, promotion, price and place
How can you know your product?✔✔- Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA✔✔(The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property.✔✔The principle of substitution in real estate valuation
,Marketing to a specific age group is sometimes called✔✔generational selling
An acronym for the psychological steps of a sale is✔✔AIDA
A willingness to change and grow your marketing plan demonstrates to concept of
____________.✔✔adaptation
To be an effective problem solver, it is beneficial to understand ....✔✔basic human needs and the
psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership✔✔amenities
Objectives should be✔✔measurable and achievable as well as timely.
Goals should be✔✔attainable, flexible, measurable, and time frame
shot gun method✔✔often the preferred choice for new agents until they realize that they can't
possibly take
on such a large-scale market
4 types of buyers✔✔-first time buyers
-relocators
-upgraders
-investors
communication is✔✔transmitting and receiving/ talking and listening
, Marketing budget goals should be set for a minimum
of ___________, realistically more✔✔6 months
_______ drive the market✔✔consumers
Agents should "listen" not only to what the client is
saying, but also to ___________________.✔✔body language
To be an effective problem solver, a real estate agent should understand the __________
involved
in a sale.✔✔psychological
In which emotional phase is the buyer ready to buy?✔✔Act
Gathering data, analyzing it and drawing conclusions based on it describes✔✔marketing
research
Analyzing strengths, weaknesses, opportunities, and threats is referred to as a✔✔SWOT analysis
-
market research
product, price, placement, promotion
A report prepared by an agent to help a seller realistically price their property is a✔✔CMA
SWOT✔✔strength, weakness, opportunities and threats - marketing research analysis
