Summary Ten Types of Innovation - Larry Keeley

By: Larry Keeley
Ryan Pikkel, Brian Quinn, Helen Walters




Summary by: Sam VANHOUTEN




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,Chapter 1: Rethink Innovation.............................................................................................4
1.1: Innovation..................................................................................................................... 4
Chapter 2: The Ten Types....................................................................................................5
2.1: Simple facts about the ten types...................................................................................5
Chapter 3: Profit Model.........................................................................................................6
3.1: How to spot potential profit model innovations..............................................................6
3.2: Note.............................................................................................................................. 6
Chapter 4: Network............................................................................................................... 7
4.1: How to spot potential network innovations....................................................................7
4.2: Note.............................................................................................................................. 7
Chapter 5: Structure.............................................................................................................. 8
5.1: How to spot potential structure innovations...................................................................8
5.2: Note.............................................................................................................................. 8
Chapter 6: Process................................................................................................................ 9
6.1: How to spot potential process innovations....................................................................9
6.2: Note.............................................................................................................................. 9
Chapter 7: Product Performance.......................................................................................10
7.1: How to spot potential product performance innovations..............................................10
7.2: Note............................................................................................................................ 10
Chapter 8: Product System................................................................................................11
8.1: How to spot potential product system innovations......................................................11
8.2: Note............................................................................................................................ 11
Chapter 9: Service...............................................................................................................12
9.1: How to spot potential service innovations...................................................................12
9.2: Note............................................................................................................................ 12
Chapter 10: Channel........................................................................................................... 13
10.1: How to spot potential channel innovations................................................................13
10.2: Note.......................................................................................................................... 13
Chapter 11: Brand............................................................................................................... 14
11.1: How to spot potential brand innovations...................................................................14
11.2: Note.......................................................................................................................... 14
Chapter 12: Costumer Engagement...................................................................................15
12.1: How to spot potential brand innovations...................................................................15
12.2: Note.......................................................................................................................... 15

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, Chapter 13: Innovator analysis by the numbers...............................................................16
13.1: Average usage of the Ten Types of Innovation.........................................................16
Chapter 14: Challenge Convention....................................................................................17
14.1: The importance of industry innovation analysis........................................................17
14.2: The three innovation shifts........................................................................................19
Chapter 15: Innovation Tactics..........................................................................................20
15.1: Tactics...................................................................................................................... 20
Configuration tactics:....................................................................................................20
Offering tactics:............................................................................................................ 21
Experience tactics:.......................................................................................................22




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