WGU C207 Data Driven Decision Making Final Exam Questions and Answers (Verified Answers)

WGU C207 Data Driven Decision Making Final Exam
Questions and Answers (Verified Answers)
Events that happen on a previous night's talk show become part of the next
morning's discussions on the bus or around the watercooler. This phenomenon
refers to:
A. Social Currency
B. Subcultures
C. Parasocial Interaction
D. Source
A. Social Currency
People yelling back at the television as their team makes a good or bad play
during televised sports game is called:
A. Noise
B. Feedback
C. Channel
D. Decoding
B. Feedback
Interest groups with an influence on the production of media refers to which
media literacy principle?
A. Individual Realities
B. Industry Pressures
C. Political Pressures
D. Format Influences
C. Political Pressures
Asking yourself, "Who are the intended targets of these media?" refers to which
media literacy tool?
A. Consider Authorship
B. Analyze Content
C. Determine Institutional Purpose
D. Evaluate Audience
D. Evaluate Audience
Collections of symbols purposefully organized are called a:
A. Message
B. Content
C. Medium
D. Channel
A. Message
Watching a movie or television show on your cell phone is an example of
convergence.
A. True
B. False
A. True
Stereotypes frequently show a full range of characteristics of different groups of
people.

,A. True
B. False
B. False
Political ideologies refer to the beliefs about who should hold power in a culture.
A. True
B. False
A. True
Media literacy refers to one's ability to enjoy media consumption.
A. True
B. False
B. False
Camera angle, music, color, and movement are examples of creative techniques
used in making media.
A. True
B. False
A. True
Harold Lasswell was among the early scholars who feared that the mass media
would be used as:
A. Propaganda
B. Entertainment
C. Agenda
D. Magic Bullet
A. Propaganda
A theory that explains how messages affect everyone directly and quickly is
called the:
A. Media Theory
B. Hypodermic Theory
C. Propaganda Theory
D. Critical Theory
B. Hypodermic Theory
The theory that assumes that audience members are not just passive recipients
of media messages is known as:
A. Active Audience Theory
B. Critical Theory
C. Uses and Gratifications Theory
D. Hypodermic Theory
A. Active Audience Theory
How media affect the standards we use to evaluate media content is called:
A. Agenda Setting
B. Propaganda
C. Priming
D. Naturalistic Experiment
C. Priming
Robert McChesney is a key figure for learning more about which theory?
A. Media Theory
B. Critical Theory

, C. Cultural Colonialism
D. Political Economy
D. Political Economy
Mass media research is a systematic process used to understand the problems
and workings of the media.
A. True
B. False
A. True
Two-step flow theory suggests the importances of gatekeepers or opinion leaders
in the effects of messages.
A. True
B. False
A. True
Uses and gratifications research focuses on why people use media in the the
ways they do.
A. True
B. False
A. True
An experiment that is carried out without people knowing they are part of it is
called a naturalistic experiment.
A. True
B. False
A. True
Cultural colonialism refers to one group's control over another's culture.
A. True
B. False
A. True
Attitudes, personality types, and motivations are examples of:
A. Psychographic Indicators
B. Demographic Indicators
C. VALS Categories
D. Lifestyle Categories
A. Psychographic Indicators
A method that brings a group of people together and asks them to talk about a
product is called a:
A. Survey
B. Focus Group
C. Experiment
D. Surveillance
B. Focus Group
The entertainment formula includes all of the following except:
A. Typical Characters
B. Setting
C. Premise
D. Patterns of Action
C. Premise