MKTG308 Week 8 Final Exam

1. Question: On-site metrics measure activity that takes place directly on your site, whereas off-site metrics measure activity that happens on other sites where you and your customers interact 2. Question: A sock puppet is critical strategy for social marketing success. 3. Question: YouTube is currently the largest video-sharing site on the Web and the third most visited site on the Internet. 4. Question: Facebook has: 5. Question: Keys to promoting a an event on Facebook include: 6. Question: Twitter is the slowest growing networking site. 7. Question: Twitter requires a little investment and can quickly prove worthwhile in increased buzz, sales, and consumer insight. 8. Question: Any tweet containing your username will be shown on your Replies page. 9. Question: A social network is a website where people connect with friends and is not intended to market businesses. 10. Question: LinkedIn is a network geared toward professionals looking to network. 11. Question: The Do’s of LinkedIn include: 12. Question: Your Facebook page cannot be connected to your Twitter account to pull in your tweets. 13. Question: Bounce rates are a great way to identify which pages or sources of traffic are not working for you. 14. Question: Measuring hits or page views does not provide useful information. 15. Question: Key components that are not part of a social media policy include: 16. Question: Traditional marketing holds characteristics: 17. Question: Online marketing/Social Media Marketing holds characteristics: 18. Question: All websites are blogs 19. Question: Social media platforms are a great way to showcase past and present success stories. 20. Question: Yelp is the largest local review directory on the Web.