event marketing and management exam 1 Rated A+

Which of the following trends in the MEEC industry is likely to be the greatest reason why event planning professionals need to plan develop contingency plans, risk management strategies and appropriate safeguards for their attendees health and wellbeing? -ANSWER growing globalization in the industry You have been asked to develop a one-time event to celebrate the 50th anniversary of the founding of a local company. This is known as _______ -ANSWER special event KSAx stands for "Knowledge, Skills and __________" -ANSWER abilities In 2011 the Meetings and Business Events Competency Standards (MBECS) were released. The twelve main categories (domains) covered all of the following topics in event planning, EXCEPT ________ management. -ANSWER social media The entire 100 MBECS skills and subskills can be divided into three sets that generally follow an individual's career path from an entry level position (coordinator), to a management role (manager) and ultimately to the executive level, (___________). -ANSWER director According to your tests report of the Economic Significance of Meetings to the US Economy Study, over 200 million people in the US participate in conventions, conferences, congresses, trade shows and exhibitions, incentive events and corporate business meetings. -ANSWER true An organizations plan of action that is carefully developed and carried out to achieve a goal is called its -ANSWER strategy A question such as "What outside forces or trends are there that might be beneficial for us to take advantage of to achieve our goals and objectives?" is in which quadrant of the SWOT -ANSWER Opportunities Which of the following areas is NOT included in the externally-focused PESTELI scan? -ANSWER situational "Vermillion's Oktoberfest will be the premier Oktoberfest celebration in the tri-state region," is an example of a __________. -ANSWER Vision Statement The objective, "To increa