TAP Test- Chapter 1 Overview of the Travel and Tourism
Industry Verified 100% Correct!!
ASTA
American Society of Travel Agents
Benefit
A positive result that a feature brings to a particular client
Business Travel
Or Corporate Travel- includes all trips that are purchased by businesses and made for
their purpose
Commission
a fee or percentage of a sale
Commodity
Something that varies little and has the same value everywhere
Conference System
a system by which a group of suppliers controls the sale of their product, appointing
agents to sell it and establishing a standard contract
Demographic Segmentation
the process of categorizing people according to characteristics such as age, sex, or
marital status
Dependables
people who value familiarity and comfort who tend to visit popular places/ and return to
the same ones again and again
Distributor
A company that acts as a intermediary between suppliers and travelers
Familiarization Trip
A trip offered to travel professionals at a reduced rate so they can inspect hotels,
restaurants, and sample area attractions and services
Feature
An inherent characteristic of a product or service
High Season
The season when rates and traffic peak
Hospitality Industry
supplies hotel accommodations and food and beverage services
Incentive Travel
A prize or reward for employees usually for productivity or sales performance
Leisure Travel
Travel done for pleasure (travel to visit family or friends generally included.)
Low Season
The season when rates and traffic are at their lowest (value season)
Marketing
A series of decisions and actions taken by a seller to create a match between
consumer's preferences and a product or service
Market Segmentation
Industry Verified 100% Correct!!
ASTA
American Society of Travel Agents
Benefit
A positive result that a feature brings to a particular client
Business Travel
Or Corporate Travel- includes all trips that are purchased by businesses and made for
their purpose
Commission
a fee or percentage of a sale
Commodity
Something that varies little and has the same value everywhere
Conference System
a system by which a group of suppliers controls the sale of their product, appointing
agents to sell it and establishing a standard contract
Demographic Segmentation
the process of categorizing people according to characteristics such as age, sex, or
marital status
Dependables
people who value familiarity and comfort who tend to visit popular places/ and return to
the same ones again and again
Distributor
A company that acts as a intermediary between suppliers and travelers
Familiarization Trip
A trip offered to travel professionals at a reduced rate so they can inspect hotels,
restaurants, and sample area attractions and services
Feature
An inherent characteristic of a product or service
High Season
The season when rates and traffic peak
Hospitality Industry
supplies hotel accommodations and food and beverage services
Incentive Travel
A prize or reward for employees usually for productivity or sales performance
Leisure Travel
Travel done for pleasure (travel to visit family or friends generally included.)
Low Season
The season when rates and traffic are at their lowest (value season)
Marketing
A series of decisions and actions taken by a seller to create a match between
consumer's preferences and a product or service
Market Segmentation
