Global Marketing
Alessandra Bucci
, Overview
of the course
International marketing management
master’s degree
Faculty of management
, Topics
• Global Marketing Environments ( THE “CONTEXT”)
• Understanding Global Markets and Marketing
• Assessing the Global Environment—The Global Economy and Technology
• Evaluating Cultural and Social Environments
• Analyzing Political and Legal Environments
• Integrating Global, Regional, and National Markets
• Global Marketing Functions and Strategies ( THE “TOOLS”)
• Conducting Global Marketing Research
• Segmenting, Targeting, and Positioning for Global Markets
Alessandra Bucci
, Overview
of the course
International marketing management
master’s degree
Faculty of management
, Topics
• Global Marketing Environments ( THE “CONTEXT”)
• Understanding Global Markets and Marketing
• Assessing the Global Environment—The Global Economy and Technology
• Evaluating Cultural and Social Environments
• Analyzing Political and Legal Environments
• Integrating Global, Regional, and National Markets
• Global Marketing Functions and Strategies ( THE “TOOLS”)
• Conducting Global Marketing Research
• Segmenting, Targeting, and Positioning for Global Markets
