ETA Exam Questions and Correct
Answers.
Marketing Mix Answer- Product, Price, Place, Promotion
Buyer Decision Process Answer- awareness, information, interest, purchase, post
purchase reassurance
Business Walkthrough(simulation) Answer- preparation, execution, debrief
Input(operations) Answer- people, technology, capital, equipment, materials, information
Output(operations) Answer- Goods, services
Segregation of Duties Answer- Custody, record keeping, authority
SELL sequence Answer- S: show feature
E: explain advantage
L: lead into benefit
L: let customer talk
Lead Generation Process Answer- Suspect, prospect, lead, customer
Culture of Experimentation Answer- Imagine, explore, learn, think, know
4 Strategies of Growth Answer- market penetration, product development, market
development, diversification
Cradle to Grave Life Cycle Answer- raw material extraction, material processing, part
manufacturing, assembly, product use, end of life
Organizational Life Cycle Answer- Start up, growth, maturity, decline
Answers.
Marketing Mix Answer- Product, Price, Place, Promotion
Buyer Decision Process Answer- awareness, information, interest, purchase, post
purchase reassurance
Business Walkthrough(simulation) Answer- preparation, execution, debrief
Input(operations) Answer- people, technology, capital, equipment, materials, information
Output(operations) Answer- Goods, services
Segregation of Duties Answer- Custody, record keeping, authority
SELL sequence Answer- S: show feature
E: explain advantage
L: lead into benefit
L: let customer talk
Lead Generation Process Answer- Suspect, prospect, lead, customer
Culture of Experimentation Answer- Imagine, explore, learn, think, know
4 Strategies of Growth Answer- market penetration, product development, market
development, diversification
Cradle to Grave Life Cycle Answer- raw material extraction, material processing, part
manufacturing, assembly, product use, end of life
Organizational Life Cycle Answer- Start up, growth, maturity, decline