LATEST HubSpot Marketing Certification Exam Questions with Correct Answers

What is the definition of an email marketing strategy? - CORRECT ANSWERS A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - CORRECT ANSWERS 1970's How can email marketing fuel your overall inbound strategy? - CORRECT ANSWERS Email marketing syncs closely to your CRM What does it mean to create an inbound email marketing strategy? - CORRECT ANSWERS Create a human, helpful, and customer-driven conversation and experience You're looking to send an email to three different lists of contacts. You've created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created? * - CORRECT ANSWERS Buyer's journey lists The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an __________ * - CORRECT ANSWERS effective email marketing strategy Without __________ for your emails, you won't know if your emails are successful or not * - CORRECT ANSWERS goals You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else? - CORRECT ANSWERS integrate your contact information with other tools you use Inbound is the happy marriage between __________ * - CORRECT ANSWERS context and content Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with? * - CORRECT ANSWERS The right contacts in your database Before emailing any contacts in your database, what question do you need to ask yourself or your team? - CORRECT ANSWERS Do we have permission? If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value to your customers, what could you segment by to send only to your leads? * - CORRECT ANSWERS Lifecycle stage In your email marketing strategy, CATS refers to "The right content to the right audience ____________ " - CORRECT ANSWERS at the right time equals success There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third? * - CORRECT ANSWERS Understanding the implicit and explicit data You received an email this morning where the content didn't align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing? - CORRECT ANSWERS Creating the right email by bringing content and context together When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email. (True or False?) * - CORRECT ANSWERS True What helps to ensure you deliver the right email to the right person? * - CORRECT ANSWERS Segmentation By adding the following copy to your email, what are you doing for your contacts? "Thanks for subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a monthly basis, but if you're looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together." * - CORRECT ANSWERS Setting expectations When sending the right email, there are three key things you'll need to understand: why you are sending that email, your goal, and the value you're delivering to the person on the other end of the send. This gives you the foundation to __________. * - CORRECT ANSWERS set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value There are three key components to sending the right email. Two of the are the right email and the right time. What is the third? * - CORRECT ANSWERS The right person Having an understanding of what you're trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to? - CORRECT ANSWERS Setting a goal In the ____________ stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.* - CORRECT ANSWERS consideration What are the two key actions to look at when optimizing each part of your email? - CORRECT ANSWERS The open and the click Words like "free" or "percent off" will not only trigger spam filters for your email, but will also ___________. * - CORRECT ANSWERS not sound like the email is coming from a real person The snippet of copy that's pulled in from the body of your email is the ___________. * - CORRECT ANSWERS preview text You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA? * - CORRECT ANSWERS By hyperlinking appropriate copy AND By editing alt-text AND By linking images to your offer On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return (True or false?) - CORRECT ANSWERS True In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent? * - CORRECT ANSWERS Selecting a checkbox to grant consent Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can't send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your coworker? * - CORRECT ANSWERS Do we have verifiable permission to send to them? Through sources, permissions, and expectations, you're taking a close look at the contacts lists that you're sending email to. This will help you __________. * - CORRECT ANSWERS build trust If you cannot determine the source of your contacts, you have verifiable permission to send them. (True or False?) * - CORRECT ANSWERS False Any email marketing vendor of value will not allow you to send to a purchased list. * - CORRECT ANSWERS True What are the two buckets that your post-send metrics fall into? * - CORRECT ANSWERS Positive and negative