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International Seminar on “Recent Trends in Marketing Technology”
Online Marketing
Mrs. M. Priya
Lecturer in Commerce
Sri Sarada College for Women (Autonomous), Salem
Abstract
OPEN ACCESS Online marketing is advertising and marketing the products or services of business
over the Internet. Online marketing relies upon websites or emails to reach to the
Volume : 6 users and it is combined with e-commerce to facilitate the business transactions. In
online marketing, you can promote the products and services via websites, blogs,
email, social media, forums, and mobile Apps. Online marketing is also termed as
Special Issue : 1 Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely
practiced strategy of advertising or promoting sales and the name of the business.
Month : September Wise use of the online marketing strategies can take the business to unprecedented
levels of success.
Year: 2018 This research is conducted to see how the consumers’ brand perception and
purchasing decisions are influenced by different online marketing tools used such
ISSN: 2320-4168 as components of online marketing. Online chat and Email and their effects on
the brand perception and consumer purchasing decision. There are a lot of other
influencing factors included in a decision making of a consumer for purchasing and
Impact Factor: 4.118 developing a perception about a particular brand but the most important factors
that play a defining role in changing the consumer brand perception and purchasing
Citation: decision it’s one of the cheapest media of online marketing which is being availed by
Priya, M. “Online many companies and proved to be effective. In this paper, we are going to discuss
Marketing.” Shanlax the advantages, how to target people in social media and components of online
marketing.
International Journals
of Commerce, vol. 6, Introduction
no. S1, 2018, Online marketing is a set of tools and methodologies used for
pp. 251–257. promoting products and services through the internet. Online
marketing includes a wider range of marketing elements than
DOI: traditional business marketing due to the extra channels and
https://doi.org/10.5281/ marketing mechanisms available on the internet.
zenodo.1419450 Online marketing can deliver benefits such as:
• Growth in potential
• Reduced expenses
• Elegant communications
• Better control
• Improved customer service
• Competitive advantage
Online marketing is also known as internet marketing, web
marketing, digital marketing and search engine marketing (SEM).
The broad online marketing spectrum varies according to business
requirements. Effective online marketing programs leverage
consumer data and customer relationship management (CRM)
systems. Online marketing connects organizations with qualified
251 MORAPPUR KONGU COLLEGE OF ARTS AND SCIENCE, Morappur
, International Seminar on “Recent Trends in Marketing Technology”
potential customers and takes business development to a much higher level than traditional
marketing.
Online marketing combines the internet’s creative and technical tools, including design,
development, sales and advertising, while focusing on the following primary business models:
• E-commerce
• Lead-based websites
• Affiliate marketing
• Local search
Online Marketing has Several Advantages, Including
Low Costs: Large audiences are reachable at a fraction of traditional advertising budgets,
allowing businesses to create appealing consumer ads.
Flexibility and Convenience: Consumers may research and purchase products and services at
their leisure.
Analytics: Efficient statistical results are facilitated without extra costs.
Multiple Options: Advertising tools include pay-per-click advertising, email marketing and
local search integration (like Google Maps).
Demographic Targeting: Consumers can be demographically targeted much more effectively
in an online rather than an offline process.
Be Visible Where Your Target is to Accomplish Six Primary Marketing Goals
1. Increase brand awareness
2. Build an email subscriber list (so you can nurture leads in a more controlled environment)
3. Build a following on social media (optional, but advised)
4. Increase engagement with your brand (on social media or your website)
5. Make quick sales (works best in conjunction with the other goals)
6. Increase customer value (more upsells, purchase frequency, etc.)
7. Generate promoter activity (put your loyal customer to work for you)
How to Target People on Social Media
One of the top reasons your business should be using social media advertising is because it’s
easy to target your ideal customer.
Offer Your Audience Helpful and Interesting Content
Try to be as original as possible using your images and your own words, all while including
important keyword phrases. This content should be long-form, in-depth and well-researched pieces
that attract links overtime not fluff pieces about what’s bothering you at the moment or what you
want to promote.
Start Creating Video Content
There’s a lot of talk in 2018 about time spent on a web page is a ranking factor, and to bring
that time up, it’s a good idea to create videos on your site. “That means hiring a professional
videographer to take videos of you discussing your services and business.” Or you could skip the
videographer if you want to do it on the cheap. But it may take some trial and error if you want it
to look at all professional.
252 MORAPPUR KONGU COLLEGE OF ARTS AND SCIENCE, Morappur
provided by ZENODO
International Seminar on “Recent Trends in Marketing Technology”
Online Marketing
Mrs. M. Priya
Lecturer in Commerce
Sri Sarada College for Women (Autonomous), Salem
Abstract
OPEN ACCESS Online marketing is advertising and marketing the products or services of business
over the Internet. Online marketing relies upon websites or emails to reach to the
Volume : 6 users and it is combined with e-commerce to facilitate the business transactions. In
online marketing, you can promote the products and services via websites, blogs,
email, social media, forums, and mobile Apps. Online marketing is also termed as
Special Issue : 1 Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely
practiced strategy of advertising or promoting sales and the name of the business.
Month : September Wise use of the online marketing strategies can take the business to unprecedented
levels of success.
Year: 2018 This research is conducted to see how the consumers’ brand perception and
purchasing decisions are influenced by different online marketing tools used such
ISSN: 2320-4168 as components of online marketing. Online chat and Email and their effects on
the brand perception and consumer purchasing decision. There are a lot of other
influencing factors included in a decision making of a consumer for purchasing and
Impact Factor: 4.118 developing a perception about a particular brand but the most important factors
that play a defining role in changing the consumer brand perception and purchasing
Citation: decision it’s one of the cheapest media of online marketing which is being availed by
Priya, M. “Online many companies and proved to be effective. In this paper, we are going to discuss
Marketing.” Shanlax the advantages, how to target people in social media and components of online
marketing.
International Journals
of Commerce, vol. 6, Introduction
no. S1, 2018, Online marketing is a set of tools and methodologies used for
pp. 251–257. promoting products and services through the internet. Online
marketing includes a wider range of marketing elements than
DOI: traditional business marketing due to the extra channels and
https://doi.org/10.5281/ marketing mechanisms available on the internet.
zenodo.1419450 Online marketing can deliver benefits such as:
• Growth in potential
• Reduced expenses
• Elegant communications
• Better control
• Improved customer service
• Competitive advantage
Online marketing is also known as internet marketing, web
marketing, digital marketing and search engine marketing (SEM).
The broad online marketing spectrum varies according to business
requirements. Effective online marketing programs leverage
consumer data and customer relationship management (CRM)
systems. Online marketing connects organizations with qualified
251 MORAPPUR KONGU COLLEGE OF ARTS AND SCIENCE, Morappur
, International Seminar on “Recent Trends in Marketing Technology”
potential customers and takes business development to a much higher level than traditional
marketing.
Online marketing combines the internet’s creative and technical tools, including design,
development, sales and advertising, while focusing on the following primary business models:
• E-commerce
• Lead-based websites
• Affiliate marketing
• Local search
Online Marketing has Several Advantages, Including
Low Costs: Large audiences are reachable at a fraction of traditional advertising budgets,
allowing businesses to create appealing consumer ads.
Flexibility and Convenience: Consumers may research and purchase products and services at
their leisure.
Analytics: Efficient statistical results are facilitated without extra costs.
Multiple Options: Advertising tools include pay-per-click advertising, email marketing and
local search integration (like Google Maps).
Demographic Targeting: Consumers can be demographically targeted much more effectively
in an online rather than an offline process.
Be Visible Where Your Target is to Accomplish Six Primary Marketing Goals
1. Increase brand awareness
2. Build an email subscriber list (so you can nurture leads in a more controlled environment)
3. Build a following on social media (optional, but advised)
4. Increase engagement with your brand (on social media or your website)
5. Make quick sales (works best in conjunction with the other goals)
6. Increase customer value (more upsells, purchase frequency, etc.)
7. Generate promoter activity (put your loyal customer to work for you)
How to Target People on Social Media
One of the top reasons your business should be using social media advertising is because it’s
easy to target your ideal customer.
Offer Your Audience Helpful and Interesting Content
Try to be as original as possible using your images and your own words, all while including
important keyword phrases. This content should be long-form, in-depth and well-researched pieces
that attract links overtime not fluff pieces about what’s bothering you at the moment or what you
want to promote.
Start Creating Video Content
There’s a lot of talk in 2018 about time spent on a web page is a ranking factor, and to bring
that time up, it’s a good idea to create videos on your site. “That means hiring a professional
videographer to take videos of you discussing your services and business.” Or you could skip the
videographer if you want to do it on the cheap. But it may take some trial and error if you want it
to look at all professional.
252 MORAPPUR KONGU COLLEGE OF ARTS AND SCIENCE, Morappur
