MANAGEMENT
, QUALTIY
⚫ Quality is the degree of excellence a thing
possesses.
⚫ Quality is a customer perception of the value
received for the price paid for the attributes of a
product or service
⚫ Conformance to customer specified requirements
⚫ Fitness for use
, DEFINITION OF QUALITY
⚫ Quality can be defined through five principal approaches:
1. Transcendent quality – a condition of excellence
2. Product-based quality – based on a product attribute
3. User-based quality – fitness for use
4. Manufacturing based quality – conformance to
requirements
5. Value-based quality – the degree of excellence at an
acceptable price
, What is a quality product?
⚫ A quality product
✔ meets the stated as well as the implied requirements of
the customer / application
✔ Maintains consistency in the product characteristics over
long periods of time.
✔ Continually evolves leading to enhanced performance.
✔ Has a greater perceived value and therefore commands
market/brand loyalty.