BEHIND
THE SCENES
ON-SET
Luuk van der Ham (715089)
Naam: Luuk van der Ham
Studentnummer: 723799
Klas: ROCBVT1F
Naam Module: Behind the Scenes, on Set
Naam opdrachtgever: Studentsucces Centrum
School: Hogeschool Inholland Rotterdam
Opleiding: Creative Business
Inleverdatum: 22-09-2023
Docenten: Harm Smit, Shafelly Snijders, Chris Mukelenge
,Inleiding
Dit rapport is samengesteld door Luuk van der Ham, een student Creative Business aan Hogeschool
Inholland Rotterdam, als onderdeel van zijn eerste studieperiode OE1 “Behind The Scenes”. Het rapport
heeft tot doel te onderzoeken welk type audiovisueel product het meest geschikt is voor het
Studentsucces Centrum, om ervoor te zorgen dat het effectief aansluit bij de doelgroep.
1
, Inhoud
Inleiding ................................................................................................................................................... 1
Hoofdstuk 1: Onderzoek .......................................................................................................................... 4
1.1 Opdracht ........................................................................................................................................ 4
1.2 Opdrachtgever ............................................................................................................................... 4
1.3 Doelgroep bepaling ....................................................................................................................... 4
1.4 Probleemstelling ............................................................................................................................ 4
1.5 Onderzoeksdoel ............................................................................................................................ 4
1.6 Onderzoeksvragen ........................................................................................................................ 4
1.6.2 Deelvraag 1: ........................................................................................................................... 4
1.6.3 Deelvraag 2: ........................................................................................................................... 4
1.6.3 Deelvraag 3: ........................................................................................................................... 4
1.6.4 Deelvraag 4: ........................................................................................................................... 5
1.7 Betrouwbaarheid & validiteit van deskresearch ............................................................................ 5
1.8 Context en SWOT-analyses .......................................................................................................... 5
1.8.1 Context Canvas ...................................................................................................................... 5
1.8.2 SWOT-Analyse ....................................................................................................................... 6
1.9 Doelgroep ...................................................................................................................................... 6
1.9.1 Huidige studenten Inholland 2023: ......................................................................................... 6
1.9.2 Toekomstige studenten Inholland: .......................................................................................... 6
1.10 Inzichten voor AV-productie ......................................................................................................... 7
Hoofdstuk 2: Productie ............................................................................................................................ 8
2.1 Relevante AV-Genres en platforms ............................................................................................... 8
2.2 Concept ......................................................................................................................................... 8
2.3 Concept propositie ......................................................................................................................... 8
2.3.3 Planning Concept ................................................................................................................... 9
2.3.4 Crew & Cast............................................................................................................................ 9
2.3.5 Offerte concept ..................................................................................................................... 10
Hoofdstuk 3: M&O ..................................................................................................................................11
3.1 AV-Onderneming ..........................................................................................................................11
3.1.1 Missie QuAVity .......................................................................................................................11
3.1.2 Visie QuAVity .........................................................................................................................11
3.1.3. Kernwaarden ........................................................................................................................11
3.2 BMC-Model ...................................................................................................................................11
3.2.1 Waardepropositie...................................................................................................................11
3.2.2 Generieke Strategieën Porter ................................................................................................11
3.3 De Drie P’s ................................................................................................................................... 12
3.4 Beheers aspecten (KOFTIG) ....................................................................................................... 12
3.4.1 Succes- & faalfactoren ......................................................................................................... 13
Bibliografie ............................................................................................................................................. 14
2
THE SCENES
ON-SET
Luuk van der Ham (715089)
Naam: Luuk van der Ham
Studentnummer: 723799
Klas: ROCBVT1F
Naam Module: Behind the Scenes, on Set
Naam opdrachtgever: Studentsucces Centrum
School: Hogeschool Inholland Rotterdam
Opleiding: Creative Business
Inleverdatum: 22-09-2023
Docenten: Harm Smit, Shafelly Snijders, Chris Mukelenge
,Inleiding
Dit rapport is samengesteld door Luuk van der Ham, een student Creative Business aan Hogeschool
Inholland Rotterdam, als onderdeel van zijn eerste studieperiode OE1 “Behind The Scenes”. Het rapport
heeft tot doel te onderzoeken welk type audiovisueel product het meest geschikt is voor het
Studentsucces Centrum, om ervoor te zorgen dat het effectief aansluit bij de doelgroep.
1
, Inhoud
Inleiding ................................................................................................................................................... 1
Hoofdstuk 1: Onderzoek .......................................................................................................................... 4
1.1 Opdracht ........................................................................................................................................ 4
1.2 Opdrachtgever ............................................................................................................................... 4
1.3 Doelgroep bepaling ....................................................................................................................... 4
1.4 Probleemstelling ............................................................................................................................ 4
1.5 Onderzoeksdoel ............................................................................................................................ 4
1.6 Onderzoeksvragen ........................................................................................................................ 4
1.6.2 Deelvraag 1: ........................................................................................................................... 4
1.6.3 Deelvraag 2: ........................................................................................................................... 4
1.6.3 Deelvraag 3: ........................................................................................................................... 4
1.6.4 Deelvraag 4: ........................................................................................................................... 5
1.7 Betrouwbaarheid & validiteit van deskresearch ............................................................................ 5
1.8 Context en SWOT-analyses .......................................................................................................... 5
1.8.1 Context Canvas ...................................................................................................................... 5
1.8.2 SWOT-Analyse ....................................................................................................................... 6
1.9 Doelgroep ...................................................................................................................................... 6
1.9.1 Huidige studenten Inholland 2023: ......................................................................................... 6
1.9.2 Toekomstige studenten Inholland: .......................................................................................... 6
1.10 Inzichten voor AV-productie ......................................................................................................... 7
Hoofdstuk 2: Productie ............................................................................................................................ 8
2.1 Relevante AV-Genres en platforms ............................................................................................... 8
2.2 Concept ......................................................................................................................................... 8
2.3 Concept propositie ......................................................................................................................... 8
2.3.3 Planning Concept ................................................................................................................... 9
2.3.4 Crew & Cast............................................................................................................................ 9
2.3.5 Offerte concept ..................................................................................................................... 10
Hoofdstuk 3: M&O ..................................................................................................................................11
3.1 AV-Onderneming ..........................................................................................................................11
3.1.1 Missie QuAVity .......................................................................................................................11
3.1.2 Visie QuAVity .........................................................................................................................11
3.1.3. Kernwaarden ........................................................................................................................11
3.2 BMC-Model ...................................................................................................................................11
3.2.1 Waardepropositie...................................................................................................................11
3.2.2 Generieke Strategieën Porter ................................................................................................11
3.3 De Drie P’s ................................................................................................................................... 12
3.4 Beheers aspecten (KOFTIG) ....................................................................................................... 12
3.4.1 Succes- & faalfactoren ......................................................................................................... 13
Bibliografie ............................................................................................................................................. 14
2
