Pharmaceuticals are arguably the most socially important healthcare product
ANSW - True
Pharmaceuticals is a high risk under-taking, in which many promising leads prove
dissappointing ANSW - True
Pharmaceutical sales are highest in which geographical regions? ANSW - The US,
Western Europe and Japan
What has fueled recent growth in the pharmaceutical industry? ANSW -
Population growth and increased life expectancy
The US accounts for about ___ % of the world's pharmaceutical revenues ANSW -
50%
What statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities? ANSW - Partnerships
between pharmaceutical companies and genomic research facilities will not prove
immediately profitable.
Prescription drug therapy is not cost effective for insurance companies and
healthcare providers ANSW - False
The high price of healthcare is explained by the high price of medications ANSW -
False
One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising ANSW - False
What influences the number of districts in a region ANSW - The regions
population
What is an example of the regionalization of healthcare delivery systems? ANSW -
California and Florida have different prescription reimbursement policies
, The heart of a pharmaceutical sales team is the regional manager ANSW - False
(its the Sales Reps)
Most district managers did not start as reps ANSW - False
How many territories are in a typical district ANSW - 8-12
What is the most effective method for grabbing market share ANSW - Competitive
selling
Pharmaceutical reps mainly visit pharmacies ANSW - False (they visit primary
care, hospitals, pharmacies, specialists, etc.)
It usually only takes 1-2 calls to a physician before he/she commits to prescribing
your product ANSW - False
The pharmacist may dispense a product other than what the physician prescribed
ANSW - True
According to chapter two of the manual, who would be described as payers ANSW
- Employers
According to your manual, what describes ethical pharmaceutical companies?
ANSW - Researching and developing novel drugs
One of the most disappointing results of a pharmaceutical industry's continued
investment in R&D is the few new drugs being approved and in development
ANSW - False (its problems and negative results in clinical trials)
Thanks to modern medicines, how long are people newly diagnosed with HIV
expected to live? ANSW - Another 50 years
How much has the average American lifespan increased since 1890? ANSW -
Almost 30 years
What is a treatment group? ANSW - A group of patients assigned to receive a
specific treatment