MNM2607 - PUBLIC RELATIONS Top Forecasted Questions and CORRECT Answers

Interactive communication is an exchange of ideas where both participants, whether human, machine or art form, are active and can have an effect on one another Interactive marketing communication refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name Communication and business synergy To establish the mutual beneficial relationship among the different part s of an organization . To achieve the targeted interest of the organization through unified integrated communication