Entrepreneurship and
Communication
STUDY TEXT
, ii E n t r e p r e n e u r s h i p a n d C o m m u n i c at i o n
Copyr i ght
ALL RIGHTS RESERVED.
Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyany
means,electronic,mechanical,photocopying,recordingorotherwisewithoutthepriorwrittenpermissionofthe
copyright owner.
ISBN NO: 9966-760-23-7
T E X T
© 2009 Strathmore University Press
STUD Y
First Published 2009
Strathmore University Press
P.O. Box 59857, 00200,
Nairobi, Kenya.
Tel: +254 (0) 20 606155 Fax: +254 (0) 20 607498
, iii
STUD Y T E X T
, iv E n t r e p r e n e u r s h i p a n d C o m m u n i c at i o n
T E X T
STUD Y
, v
Table of Contents
ACKNOWLEDGMENT................................................................................................................. iii
TABLE OF CONTENTS................................................................................................................ v
CHAPTER ONE ........................................................................................................................... 1
INTRODUCTION........................................................................................................................... 3
CHAPTER TWO.......................................................................................................................... 19
BUSINESS OPPORTUNITIES.................................................................................................... 21
CHAPTER THREE...................................................................................................................... 39
ENTERPRISE DEVELOPMENT AND AWARENESS................................................................. 40
CHAPTER FOUR........................................................................................................................ 69
T E X T
BUSINESS PLAN DEVELOPMENT............................................................................................ 71
PART B
STUD Y
CHAPTER FIVE.......................................................................................................................... 97
EMERGING TRENDS IN ENTREPRENEURSHIP..................................................................... 99
CHAPTER SIX.......................................................................................................................... 123
COMMUNICATION SKILLS...................................................................................................... 125
CHAPTER SEVEN.................................................................................................................... 143
BUSINESS COMMUNICATION................................................................................................ 145
CHAPTER EIGHT..................................................................................................................... 177
IT IN BUSINESS COMMUNICATION........................................................................................ 179
ANSWERS................................................................................................................................ 199
REFERENCES.......................................................................................................................... 235
GLOSSARY OF TERMS........................................................................................................... 239
INDEX....................................................................................................................................... 249
Communication
STUDY TEXT
, ii E n t r e p r e n e u r s h i p a n d C o m m u n i c at i o n
Copyr i ght
ALL RIGHTS RESERVED.
Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyany
means,electronic,mechanical,photocopying,recordingorotherwisewithoutthepriorwrittenpermissionofthe
copyright owner.
ISBN NO: 9966-760-23-7
T E X T
© 2009 Strathmore University Press
STUD Y
First Published 2009
Strathmore University Press
P.O. Box 59857, 00200,
Nairobi, Kenya.
Tel: +254 (0) 20 606155 Fax: +254 (0) 20 607498
, iii
STUD Y T E X T
, iv E n t r e p r e n e u r s h i p a n d C o m m u n i c at i o n
T E X T
STUD Y
, v
Table of Contents
ACKNOWLEDGMENT................................................................................................................. iii
TABLE OF CONTENTS................................................................................................................ v
CHAPTER ONE ........................................................................................................................... 1
INTRODUCTION........................................................................................................................... 3
CHAPTER TWO.......................................................................................................................... 19
BUSINESS OPPORTUNITIES.................................................................................................... 21
CHAPTER THREE...................................................................................................................... 39
ENTERPRISE DEVELOPMENT AND AWARENESS................................................................. 40
CHAPTER FOUR........................................................................................................................ 69
T E X T
BUSINESS PLAN DEVELOPMENT............................................................................................ 71
PART B
STUD Y
CHAPTER FIVE.......................................................................................................................... 97
EMERGING TRENDS IN ENTREPRENEURSHIP..................................................................... 99
CHAPTER SIX.......................................................................................................................... 123
COMMUNICATION SKILLS...................................................................................................... 125
CHAPTER SEVEN.................................................................................................................... 143
BUSINESS COMMUNICATION................................................................................................ 145
CHAPTER EIGHT..................................................................................................................... 177
IT IN BUSINESS COMMUNICATION........................................................................................ 179
ANSWERS................................................................................................................................ 199
REFERENCES.......................................................................................................................... 235
GLOSSARY OF TERMS........................................................................................................... 239
INDEX....................................................................................................................................... 249
