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CIS105 Final Exam Arizona State University

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CIS105 Final Exam (Arizona State University) The Halo Effect can be explained as Which of the following would be a situation where the halo effect is irrelevant? Which of the following is not an example of the Halo effect? A person's _________ can affect the degree of influence of the halo effect. When dealing with children, Parents can handle the halo effect by: "Sasha scores an 'A' on every one of her tests. I bet she could be a good student leader." This is an example of: Network effects are characterized by a positive-feedback loop, where the biggest networks continue to grow bigger. What implication does this positive-feedback loop have on network markets? Which of the following factors is responsible for the possibility of Moore's Law? Which of the following statements is a valid reason for chip manufacturers to carry minimal inventory? Which of the following is an example of a one-sided market? Which amongst the following is an outcome of the modern social media platform? Collaborative consumption can be described as: Jane believes that its mushrooms are more toxic to the human body as compared to peanuts. What would the availability heuristic tell us about Jane? The availability heuristic may lead to incorrect conclusions to certain problems. Why does it happen? Which one of the following is NOT a good example of the framing effect? ___________ occurs when the choice made by a person is affected by how the information about an item is presented. Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of: Many firms use _____ for managing information overload, opting to distribute content virally rather than via e-mail. A prediction market involves: _____ applications can overlay real data on top of images from a GPS and compass-equipped smart phone. In a survey, students were given the base rate information that is either consistent or inconsistent with the 'typical doctor'. To decide whether a particular person is a doctor indeed, the students would tend to use information pertaining to the _________ and ignore the _________ information. ______________ occurs when a person judges the occurrence of an outcome without considering prior knowledge of the probability that it will occur. An important aspect of the representativeness heuristic which distinguishes it from other decision-making heuristics is that _____ The top technology companies FAANG and BAT are focussing on implementing and incorporating various applications by embedding ____________ into all of their products. A friend asks you to pick a coin from a box full of 1 cent, 10 cents and 25 cents coins and asks you the probability of picking a 10 cents coin. What information from the following would help you in avoiding the base rate fallacy and correctly determining the required probability? _____________ is an important tool for understanding the forces that shape the competition within an industry. Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to: Which of the following represents the market capitalization of a firm? _____ are served by ad networks or other customer profiling firms to identify users and record behavior across multiple Web sites. When a firm issues an IPO, it is said to have:

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CIS105 Final Exam (Arizona State University)

1). The halo effect can be explained as

 Ans: An effect in which an observer may tend to bend their judgment based on a
specific characteristic.


2). Which of the following would be a situation where the halo effect is irrelevant?

 Ans: Waiting for an outcome that depends on an act of nature.


3). Which of the following is not an example of the halo effect?

 Ans: Choosing a restaurant based on the reviews by food bloggers instead of choosing
a place based on how beautiful its pictures look online.


4). A person's _________ can affect the degree of influence of the halo effect.

 Ans: Emotional state.


5). When dealing with children, parents can handle the halo effect by:

 Ans: Appreciating their children's' existing talents and encouraging development of new
talents.


6). "sasha scores an 'a' on every one of her tests. i bet she could be a good student leader." this
is an example of:

 Ans: The halo effect.


7). Network effects are characterized by a positive-feedback loop, where the biggest networks
continue to grow bigger. what implication does this positive-feedback loop have on network
markets?

 Ans: Early, fierce competition between rivals.


8). Which of the following factors is responsible for the possibility of moore's law?




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,  Ans: The distance between pathways inside silicon chips gets smaller with each
successive generation.


9). Which of the following statements is a valid reason for chip manufacturers to carry minimal
inventory?

 Ans: Products with a significant chip-based component rapidly fall in value and can
cause huge losses when overproduced.


10). Which of the following is an example of a one-sided market?

 Ans: Cell phone networks.


11). Which amongst the following is an outcome of the modern social media platform?

 Ans: SEO, Wikis, Social Engagement.


12). Collaborative consumption can be described as:

 Ans: A system that enables customers to obtain and provide resources via a platform.


13). Jane believes that its mushrooms are more toxic to the human body as compared to
peanuts. what would the availability heuristic tell us about jane?

 Ans: She has probably read up on the toxicity and adverse effects of consuming
mushrooms.


14). The availability heuristic may lead to incorrect conclusions to certain problems. why does it
happen?

 Ans: The availability heuristic does not make judgements about the frequency of
events.


15). Which one of the following is not a good example of the framing effect?

 Ans: Profit for the year 2018 decreasing by $2000.


16). ___________ occurs when the choice made by a person is affected by how the information
about an item is presented.




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