Test Bank for Principles of Marketing 16th Edition by Kotler

Test Bank for Principles of Marketing 16th Edition by Kotler
Chapter 5 Consumer Markets and Buyer Behavior

1) Individuals and households that buy or acquire goods and services for personal
consumption make up the .

1. A) consumer market
2. B) market offering
3. C) market mix
4. D) subculture
5. E) social class

Answer: A

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy



2) Marketing stimuli include which of the following?

1. A) economic stimuli
2. B) price stimuli
3. C) technological stimuli
4. D) social stimuli
5. E) cultural stimuli

Answer: B

AACSB: Analytical thinking

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

,Difficulty: Easy



3) Which of the following is one of the other stimuli present in a
buyer’s environment apart from a marketing stimuli?

1. A) product stimuli
2. B) cultural stimuli
3. C) price stimuli
4. D) place stimuli
5. E) promotion stimuli

Answer: B

AACSB: Analytical thinking

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy



4) According to the model of buyer behavior, which of the following is one of
the two primary parts of a “buyer’s black box”?

1. A) technological stimuli
2. B) buyer’s decision process
3. C) buyer’s spending habits
4. D) social stimuli
5. E) promotion stimuli

Answer: B

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy

,5) Marketing stimuli consist of the four Ps. Which of the following is NOT
one of these?

1. A) product
2. B) packaging
3. C) price
4. D) promotion
5. E) place

Answer: B

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple model
of consumer buyer behavior.

Difficulty: Easy



6) In the model of buyer behavior, which of the following is NOT a major
type of force or event in the buyer’s environment?

1. A) economic
2. B) technological
3. C) social
4. D) political
5. E) cultural

Answer: D

AACSB: Analytical thinking

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy

, 7) The starting point of understanding how consumers respond to various
marketing efforts is called the stimulus-response model of buyer behavior.

Answer: TRUE

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy

8) What role do the four Ps play in consumer behavior?

Answer: The four Ps are the marketing stimuli that affect buyer
behavior: marketers use product, price, place, and promotion to attract
the targeted consumers.

Skill: Concept

Objective: LO 5.1: Define the consumer market and construct a simple
model of consumer buyer behavior.

Difficulty: Easy



9) is the most basic determinant of a person’s wants and behavior.

1. A) Culture
2. B) Brand personality
3. C) Cognitive dissonance
4. D) Motive
5. E) Attitude

Answer: A

Skill: Concept

Objective: LO 5.2: Name the four major factors that influence consumer
buyer behavior.

Difficulty: Easy