MGT 6311 DIGITAL MARKETING EXAM 2024 FINAL EXAM TEST WITH
VERIFIED ANSWERS NEW!!(100% CORRECT) /A+ ASSURED...
Metadata - (correct answer) Information that can be entered about a webpage and
the elements on it to provide context and relevance information to search engines
Four ways users find content and ivdeo online - (correct answer) - goes directly to
search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are the three most popular forms of video content? - (correct answer) -
Comedy
- Music
- News
Annotation - (correct answer) A comment or instruction added as text on a Youtube
video (phased out in 2017)
Three things captions do - (correct answer) - labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - (correct answer) open and closed
Embedding - (correct answer) Taking video from an online video provider and posting
it elsewhere on the web
Google AdWords - (correct answer) Google's search advertising program, which
allows advertisers to display their adverts on relevant search results and across
Google's content network.
Video cards - (correct answer) Calls to action that pop up during a video and entice
certain actions from viewers
Video search engine optimization (VSEO) - (correct answer) Optimizing videos for
search engines
Video syndication - (correct answer) Process of distributing and getting search
coverage for videos
True/False: Online videos are expensive and difficult to produce - (correct answer)
False: can be filmed at lower cost and quality than TV video
,Video marketing covers these two approaches: - (correct answer) - video content
- video ads
Video content - (correct answer) Videos made to entertain, inform, share updates, or
otherwise enlighten/delight the viewer
Video ads - (correct answer) Ads that are filmed and formatted for online use
Components of good video content - (correct answer) - addresses a current/trending
topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production - (correct answer) - identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - (correct answer) True - it's one of
the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - (correct
answer) first three
True/False: Video descriptions should be brief and to the point - (correct answer)
False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - (correct answer) True
True/False: It's important to engage users and respond to relevant comments -
(correct answer) True
Three ways to promote your video content: - (correct answer) - owned media
- earned media
- paid media
YouTube analytics - (correct answer) provides data on YouTube brand channel
organic and paid video performance
, What are two examples of earned video promotion? - (correct answer) - Search
optimization
- Social sharing
Types of paid video ads - (correct answer) - overlay ads
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
Differences between Facebook and YouTube video - (correct answer) - people aren't
necessarily going to Facebook for video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
How long is considered a view on Youtube vs. Facebook? - (correct answer) Youtube:
30 seconds
Facebook: 3 seconds
How long should a Facebook video be? - (correct answer) Less than 60 seconds
How long do you have to catch a viewer's attention via Facebook video? - (correct
answer) 4 seconds
_________ is key for Facebook videos - (correct answer) Relevance
True/False: Facebook allows you to create video ads - (correct answer) True
True/False: 62% of consumers are likely to have a negative perception of a brand that
published a video they considered poor quality. - (correct answer) True
Things to track related to a video ad - (correct answer) - views
- average view time
- conversion assists
- Clickthrough rate on the CTA
- viewer engagement
- dropoff points
App - (correct answer) Software developed specifically for smartphones and other
mobile devices
Two types of apps - (correct answer) Web apps and native apps
VERIFIED ANSWERS NEW!!(100% CORRECT) /A+ ASSURED...
Metadata - (correct answer) Information that can be entered about a webpage and
the elements on it to provide context and relevance information to search engines
Four ways users find content and ivdeo online - (correct answer) - goes directly to
search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are the three most popular forms of video content? - (correct answer) -
Comedy
- Music
- News
Annotation - (correct answer) A comment or instruction added as text on a Youtube
video (phased out in 2017)
Three things captions do - (correct answer) - labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - (correct answer) open and closed
Embedding - (correct answer) Taking video from an online video provider and posting
it elsewhere on the web
Google AdWords - (correct answer) Google's search advertising program, which
allows advertisers to display their adverts on relevant search results and across
Google's content network.
Video cards - (correct answer) Calls to action that pop up during a video and entice
certain actions from viewers
Video search engine optimization (VSEO) - (correct answer) Optimizing videos for
search engines
Video syndication - (correct answer) Process of distributing and getting search
coverage for videos
True/False: Online videos are expensive and difficult to produce - (correct answer)
False: can be filmed at lower cost and quality than TV video
,Video marketing covers these two approaches: - (correct answer) - video content
- video ads
Video content - (correct answer) Videos made to entertain, inform, share updates, or
otherwise enlighten/delight the viewer
Video ads - (correct answer) Ads that are filmed and formatted for online use
Components of good video content - (correct answer) - addresses a current/trending
topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production - (correct answer) - identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - (correct answer) True - it's one of
the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - (correct
answer) first three
True/False: Video descriptions should be brief and to the point - (correct answer)
False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - (correct answer) True
True/False: It's important to engage users and respond to relevant comments -
(correct answer) True
Three ways to promote your video content: - (correct answer) - owned media
- earned media
- paid media
YouTube analytics - (correct answer) provides data on YouTube brand channel
organic and paid video performance
, What are two examples of earned video promotion? - (correct answer) - Search
optimization
- Social sharing
Types of paid video ads - (correct answer) - overlay ads
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
Differences between Facebook and YouTube video - (correct answer) - people aren't
necessarily going to Facebook for video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
How long is considered a view on Youtube vs. Facebook? - (correct answer) Youtube:
30 seconds
Facebook: 3 seconds
How long should a Facebook video be? - (correct answer) Less than 60 seconds
How long do you have to catch a viewer's attention via Facebook video? - (correct
answer) 4 seconds
_________ is key for Facebook videos - (correct answer) Relevance
True/False: Facebook allows you to create video ads - (correct answer) True
True/False: 62% of consumers are likely to have a negative perception of a brand that
published a video they considered poor quality. - (correct answer) True
Things to track related to a video ad - (correct answer) - views
- average view time
- conversion assists
- Clickthrough rate on the CTA
- viewer engagement
- dropoff points
App - (correct answer) Software developed specifically for smartphones and other
mobile devices
Two types of apps - (correct answer) Web apps and native apps
