PSYC 140 Exam #1
1). Self-serving bias
Ans: To perceive oneself favorably
2). Correlational method
Ans: two different variables are observed to determine whether there is a relationship
between them
3). Experimental method
Ans: A method of investigation used to demonstrate cause-and-effect relationships by
purposely manipulating one factor thought to produce change in another factor.
4). Forewarning
Ans: Advance knowledge that one is about to become the target of an attempt at
persuasion.
5). Hypothesis
Ans: A testable prediction, often implied by a theory
6). Theory
Ans: an explanation using an integrated set of principles that organizes observations
and predicts behaviors or events
7). Random assignment
Ans: assigning participants to experimental and control conditions by chance, thus
minimizing preexisting differences between those assigned to the different groups
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, 8). Independent variable
Ans: variable that is manipulated
9). Dependent variable
Ans: The outcome factor; the variable that may change in response to manipulations.
10). Universally recognized emotions
Ans: anger, fear, disgust, sadness, happiness, surprise
11). Cause-and-effect research
Ans: Conducted to study cause-and-effect relationships between marketing mix
changes and customer behavior.
12). Lie detection
Ans: detecting the arousal of the sympathetic nervous system through the emotion of
guilt.
13). Cognitive dissonance
Ans: an unpleasant state that arises when a person recognizes the inconsistency of his
or her actions, attitudes, or beliefs
14). Deception in research
Ans: research in which the participants are misled about the purpose of the research or
the meaning of something that is done to them
15). Eye of the storm video
Ans: Blue eyes vs. Brown eyes discrimination experiment. Children would instantly
begin to discriminate others and they would give up and not even want to try to succeed if
they were in the inferior group
16). Social inference
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1). Self-serving bias
Ans: To perceive oneself favorably
2). Correlational method
Ans: two different variables are observed to determine whether there is a relationship
between them
3). Experimental method
Ans: A method of investigation used to demonstrate cause-and-effect relationships by
purposely manipulating one factor thought to produce change in another factor.
4). Forewarning
Ans: Advance knowledge that one is about to become the target of an attempt at
persuasion.
5). Hypothesis
Ans: A testable prediction, often implied by a theory
6). Theory
Ans: an explanation using an integrated set of principles that organizes observations
and predicts behaviors or events
7). Random assignment
Ans: assigning participants to experimental and control conditions by chance, thus
minimizing preexisting differences between those assigned to the different groups
PaperStoc.com Page 1 of 8
, 8). Independent variable
Ans: variable that is manipulated
9). Dependent variable
Ans: The outcome factor; the variable that may change in response to manipulations.
10). Universally recognized emotions
Ans: anger, fear, disgust, sadness, happiness, surprise
11). Cause-and-effect research
Ans: Conducted to study cause-and-effect relationships between marketing mix
changes and customer behavior.
12). Lie detection
Ans: detecting the arousal of the sympathetic nervous system through the emotion of
guilt.
13). Cognitive dissonance
Ans: an unpleasant state that arises when a person recognizes the inconsistency of his
or her actions, attitudes, or beliefs
14). Deception in research
Ans: research in which the participants are misled about the purpose of the research or
the meaning of something that is done to them
15). Eye of the storm video
Ans: Blue eyes vs. Brown eyes discrimination experiment. Children would instantly
begin to discriminate others and they would give up and not even want to try to succeed if
they were in the inferior group
16). Social inference
PaperStoc.com Page 2 of 8
