Hootsuite Exam. 149 Multiple Choice Questions And Correct Answers, With Complete Solution 2024.

Hootsuite Exam. 149 Multiple Choice Questions And Correct Answers, With Complete Solution 2024. Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions team members have permission to perform in Hootsuite B) Plan the content publishing schedule in a calendar format Publisher's calendar view is especially useful for: A) monitoring whether a customer service query has been addressed B) seeing all your scheduled posts in a single list C) approving messages composed by team members D) identifying gaps in your publishing schedule D) identifying gaps in your publishing schedule By setting a team member's permissions to 'Can Edit' on a Board in Hootsuite Analytics, you are granting them: A) full editing rights to that Board B) 'Can Edit' is not a valid setting for Boards C) partial editing rights D) Team Admin level permissions for that Board E) Admin level permissions for that Board A) full editing rights to that Board A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of: A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps B) overviews, which are pre-set collections of metrics data C) campaigns, each of which are targeted at a social media objective or goal D) Widgets/Metrics, which are individual displays of a specific metric E) templates, which are individual displays of a specific metric D) Widgets/Metrics, which are individual displays of a specific metric Hootsuite Mobile gives you access to: A) Publisher, Comments, Compose Box, Search, Insights B) Streams, Campaigns, Search, Insights, Settings C) Publisher, Streams, Campaigns, Insights, Settings D) Streams, Content Library, Insights, Search and Settings E) Streams, Publisher, Compose box, Search and Settings E) Streams, Publisher, Compose box, Search and Settings When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two) A) A team member needs to press 'Accept' to an accompanying personalized note in order for it to enter into their queue B) To explain to a team member why you chose them to handle it C) You aren't able to provide personalized notes along with an Assignment D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer) B) To explain to a team member why you chose them to handle it D) To give context about the incoming comment (e.g., that it's a complaint from a well known customer) When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos A) 24 B) 240 C) 5 D) 100 A) 24 When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles? A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile B) to publicly display that you've included them in an Instagram List - which can be helpful for forging connections with key influencers C) to keep track of who has unfollowed you D) so you can track the conversations happening in your area and efficiently connect with potential new customers E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile There are several ways you can schedule messages in Hootsuite. Which of the following doesn't belong? A) From within the Compose Box (manual and auto-schedule) B) Using the bulk uploader C) From within the calendar view in the Publisher D) From the drop down menu in a search stream D) From the drop down menu in a search stream It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) you may not want every team or member to have access to every social network C) it's a required step for posting anything to a social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box B) you may not want every team or member to have access to every social network Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box C) Publisher Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like how often people can submit entries. When you're getting started, a good rule of thumb is to: A) Hootsuite Campaigns sets this number automatically for you; it's not user-specifiable B) let people submit only one entry for the life of the campaign; allowing more may put you in breach of a social network's Terms of Service agreement C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign D) let people submit as many entries as they wish; this will engage your most motivated contestants C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store B) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag C) compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store D) set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store Hootsuite Publisher is an area of the dashboard that gives Social Media Managers: A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them B) insights into publishing analytics, such as click throughs, impressions, and CPCs C) metrics data around social messaging activities D) the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr A) the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them _______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts. A) Suggestions B) Content Library C) Hootlet D) Conversations E) Insights A) Suggestions When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: A) turning on the Approvals Queue, which would require Admin approval of each RSS Feed post B) specifying under Preferences ----RSS Feed the audience types who should C) receive the RSS feed updates (e.g., by age, gender, occupation, etc) D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour E) specifying under Preferences ----RSS Feed the topics/formats you'd like excluded D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour When selecting a campaign type in Hootsuite Campaigns, you'd use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer. A) Sign Ups, Like Gate/Age Gate B) Offers, Forms C) Social Promotions Builder, Social Media Campaigns Builder D) Social Sweepstakes, Sign Ups E) Social Sweepstake, Entry Form D) Social Sweepstakes, Sign Ups Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. A) the Metrics module in Hootsuite Social Data B) the Insights feature of Hootsuite Analytics C) the Social Data feature in Hootsuite Insights D) the Analytics module in Hootsuite Metrics E) the Boards feature within Hootsuite Analytics E) the Boards feature within Hootsuite Analytics When using Hootsuite's Bulk Scheduling feature, all messages must be scheduled at least _______ minutes ahead of when you plan to import the .csv file into Hootsuite. A) 90 B) 10 C) 30 D) 2 B) 10 A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like: A) brand conversation by country, # of published tweets, # of LinkedIn status updates B) pick up time, handling time, resolution time C) share of voice, follower growth, recent posts, overall post volume D) first response time, first response time by team, shortened links, total clicks E) total clicks, clicks by country, or reaction topic E) total clicks, clicks by country, or reaction topic ___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations. A) Internal Tags B) Analytics C) Search streams D) Plug-Ins E) Comment Streams C) Search streams _______ are created under ________, similar to how you create individual files within a broader file folder A) Streams, Tabs B) Tabs, Streams C) Engagements, Publisher D) Libraries, Engagement E) Arrows, Columns A) Streams, Tabs What are two reasons why it's important to share your Hootsuite Analytics data with other members of your team? A) To fine-tune your team's social media tactics to do more of what's working B) to supply colleagues with data required for Bulk Uploader entries C) to provide more accurate geo-location search results in Engagement streams D) to provide colleagues with relevant content to publish with the Compose Box E) to demonstrate the ROI of your social media efforts to more senior leadership in your company A) To fine-tune your team's social media tactics to do more of what's working E) to demonstrate the ROI of your social media efforts to more senior leadership in your company Which one of the following is not an option in the compose box? A) Suggested Content Scheduling B) Bulk-uploader C) Auto-schedule D) Manually schedule E) Using the View Date in Publisher button B) Bulk-uploader The number of social networks a user can add to Hootsuite is: A) variable, depending on plan type B) 50, regardless of plan type or user C) 20, regardless of plan type or user D) unlimited for all users A) variable, depending on plan type With Hootsuite's Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. A) Engagement Streams B) Message Approvals C) The Publisher D) Content Library E) Campaigns A) Engagement Streams When using the Overview module to learn about your metrics data, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit? A) To provide an estimate of future trends B) To put your analytics results in a more historical perspective C) To make it easier to generate ROI reports for key stakeholders D) This is not a feature of Overview B) To put your analytics results in a more historical perspective The majority of employees in your Hootsuite Organization will have 'default' permissions, which means: A) they are not able to manage the structure of the Organization B) they are able to manage the structure of the Organization C) they've been granted the ability to customize their own permission settings D) they are able to add Super-Admins and Admins to the structure A) they are not able to manage the structure of the Organization Team Admins can do things like: A) edit team settings and add or remove team members and social networks B) Add Social Networks, handle billing, add new members to the Organization C) change Plan Type, remove employees from the org structure, grant Admin status to other Team Admins D) handle billing, control all permissions settings, and grant super admin status to other members of the organization A) edit team settings and add or remove team members and social networks Hootsuite Organizations is: A) a tool for collaborating as a team to manage social media activities B) a network of partner companies who make apps for the Hootsuite platform C) a consulting service provided by Hootsuite to