hootsuite social marketing certification Exam, 125 Questions and Correct Answers, With Complete Solution 2024. Actual Exam Question.

hootsuite social marketing certification Exam, 125 Questions and Correct Answers, With Complete Solution 2024. Actual Exam Question. brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally a plan for continued engagement let's say you're evaluating a customer of your organization as a potential brand advocate. in addition to the three r's, whats another criteria you could use to determine whether this person would represent your organization well? brand affinity shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ___, which is content produced within your organization including items like blog articles, white papers, inforgraphics, guides and visuals created when planning out your youtube publishing schedule, stick to ____ _____, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect a consistent length and production quality when running a paid ad on facebook, which of the following is not a placement option facbook gropus when buying an ad for Instagram or facebook, begin by selecting the _____ that most closely matches your business needs 'objective' to ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____ photos in which your organization has been tagged Instagram allows you to include clickable links in the following area(s) website field to place a video ad over youtube videos, which option would you choose a video campaign through google ad expereince you have just uploaded a 4 minute video clip into your IGTV Channel. you've added hashtags in the description to support discoverability. what's another tactic you could have used to surface this video to your followers enable automatic publishing of a 60-second preview of the video in your feed when optimizing your social media profiles, be sure to provide a consistent business description across all channels. brainstorm a handful of essential and ____ keywords that describe your company and incorporate them into the copy of your about sections seo-friendly which of these is not a part of a social media strategy prospecting strategy for sales leads research shows that most facebook users are mobile, and engagement declines dramatically with longer posts. a rule of thumb you should aim to write posts that are around 50-60 characters when you've been successful in building a community that is well- acquainted with your brand and products it can become self-monitoring. this means when a question arises community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support when it comes to building community, which of the following is not a form of engagement geo-targeted posts and tweets if you are creating an Instagram story, with the purpose of gathering audience insights, which would be the bet feature to use? a question sticker or poll partnerships with complementary business whose audience shares values with yours are a powerful way to grow your community when taking photos for your social channels you can add depth by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a single spot. this is best described as leading lines you are taking photos for Instagram, using your phone's camera, and lighting conditions are not optional. what is the best way to compensate for this, before taking your photo tap on your subject and adjust the exposure slider onscreen individual Instagram stories have a limit of 15 seconds for video content. however,using Instagram's segments tool, you can record a longer video. the segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. to do this simply: hold down the record buttom for the duration of your take before launching a paid social advertising campaign it's best to have clear business objectives, a well defined target audience, multiple ad variations when it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. begin by looking at your social media audit, and then use network-specific tools such as ____ and ____ to identify your audience demographics by network facebook's audience insights: twitter analytics on snapchat, a great way to generate buzz and encourage your followers to amplify your brand is by creating image overlays referred to as ___ geofilters to take full advantage of your twitter media gallery, ensure that you've uploaded a minimum of 6 photos or videos private twitter lists are a great way to ____ keep up with competitiors' content wihtout publicly folowing them your social media content strategy should flow naturally from your ____ social media strategy and objectives let's say you're a social marketer and you're about to start curating content for your organization. you're looking for tools that will help make this job more efficient and effective. which of the following is not a feature you would generally look for in such a tool? list of topics to avoid sharing scope, process for creating and updating documentation, approvals + operational considerations, social media policy and education and training are the 5 constituent parts of what? social media governance organizations should have a crisis management plan for social media . this plan should identify the keywords, hashtags etc. that should be continually monitored, to proactively identify external issues before they spiral into a crisis. this component of a crisis management plan is referred to as a ______ social media monitoring strategy the facebook page moderation feature: prevents comments that contain certain words from being posted which of the following statements describes a best practice regarding your facebook page profile picture keep your profile picture consistent ____ are a youtube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it video cards the best method for determining future social media targets is to establish benchmarks. you can do this by _____ extrapolating data from past efforts to estimate future success social media objectives should adhere to the SMART framework instant experience is a paid advertising feature on Instagram configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. to use instant experience, you'll need to create your ad in ______ facebook a social meida content calendar should be broken down into 2 major sections: your ____ which could contain items such as campaign starts, influencer takeovers and new blog posts, and a more fine-grained ___ which could be a detailed schedule of every post for each of your social network larger monthly calendar;weekly calendar to grow your community on twitter, it is suggested that you should monitor conversations related to your industry and follow people whose interests align with what your community offers community building on LinkedIn by organization with LinkedIn pages can grouped into three main categories establishihng an employee network, growing followers of your linkedin page, and buidling active linkedin groups in order to cement positive relationships with your brand advocates on twitter, you should engage with their online content and give public shout outs to recognize their support if you're using paid advertisements on twitter, and want more people to see your tweets, what's the best campaign types to use awareness an example of an 'earned' social media tactic