Hootsuite Social Marketing Certification
Exam. 69 Questions and Correct Answers, With
Complete Solution 2024.
How many photos will fully populate Twitter media gallery?
6 tweets with photos or videos
How many characters of Twitter bio field appear to customers in search engine results?
140 characters
Where to share branded hashtag for Twitter?
Bio area
Twitter Lists can
Can be public or private
What is a Twitter list
a curated group of Twitter accounts
Profile Picture
(1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to:
curate and display tweets from others that you have liked and find valuable
Private Twitter Lists are a great way to
keep up with competitors' content without publicly following them.
On your FB Business page, which feature would you use if you want to provide your followers with the
ability to shop now, sign up, or contact your organization?
Call-to-action button
The FB page moderation feature:
prevents comments that contain certain words from being posted.
Let's you segment your company offerings by target market and are a great way to focus on different
products separately so you can modify positioning and messaging.
LinkedIn Showcase Pages
, You should keep the information on your LinkedIn profile fairly sparse so people are compelled to
navigate to your website for more information about your company. (True/False)
False
Instagram allows you to include clickable links in the following area(s):
Website Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. What is that
workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, what do you use for grouping together relevant videos so
viewers progress naturally from video to video, thus generating more views through their session.
Playlists
Tools for tactical success.
upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite
What are two factors to consider when figuring out scheduling of content.
Timing and Key Dates
You should keep your brand voice consistent. (T/F)
True
Social media objectives should:
Adhere to the S.M.A.R.T. framework
What does S.M.A.R.T. stand for?
specific, measurable, achievable, resourced, time-bound
When pitching your budget to decision makers, focus on conveying two things:
(1) demonstrate ROI from the current year, and (2) showcase the value of the initiatives, campaigns, and
goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories:
paid, owned, earned
What has become increasingly important because of the decline of organic views AND because of the
overall increase in the volume of content being published on social channels.
Paid tactics.
Exam. 69 Questions and Correct Answers, With
Complete Solution 2024.
How many photos will fully populate Twitter media gallery?
6 tweets with photos or videos
How many characters of Twitter bio field appear to customers in search engine results?
140 characters
Where to share branded hashtag for Twitter?
Bio area
Twitter Lists can
Can be public or private
What is a Twitter list
a curated group of Twitter accounts
Profile Picture
(1) use a logo that people associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to:
curate and display tweets from others that you have liked and find valuable
Private Twitter Lists are a great way to
keep up with competitors' content without publicly following them.
On your FB Business page, which feature would you use if you want to provide your followers with the
ability to shop now, sign up, or contact your organization?
Call-to-action button
The FB page moderation feature:
prevents comments that contain certain words from being posted.
Let's you segment your company offerings by target market and are a great way to focus on different
products separately so you can modify positioning and messaging.
LinkedIn Showcase Pages
, You should keep the information on your LinkedIn profile fairly sparse so people are compelled to
navigate to your website for more information about your company. (True/False)
False
Instagram allows you to include clickable links in the following area(s):
Website Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. What is that
workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field.
When optimizing your YouTube page, what do you use for grouping together relevant videos so
viewers progress naturally from video to video, thus generating more views through their session.
Playlists
Tools for tactical success.
upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite
What are two factors to consider when figuring out scheduling of content.
Timing and Key Dates
You should keep your brand voice consistent. (T/F)
True
Social media objectives should:
Adhere to the S.M.A.R.T. framework
What does S.M.A.R.T. stand for?
specific, measurable, achievable, resourced, time-bound
When pitching your budget to decision makers, focus on conveying two things:
(1) demonstrate ROI from the current year, and (2) showcase the value of the initiatives, campaigns, and
goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories:
paid, owned, earned
What has become increasingly important because of the decline of organic views AND because of the
overall increase in the volume of content being published on social channels.
Paid tactics.
