BTEC Level 3 Unit 12 P2 Name: Daniil Chernat
P2 Describe how selected organizatons use internet marketngg
Online selling
Easy Jet is an example of a company that uses internet marketnng in order to sell online plane
tckets across Europe. Bello,g it is a screen shoot form the Easy Jet ,essiteg ,hich illustrates
ho, customers can suy an online plane tcket. The company also nives cars for rent across
Europe. To some destnatonsg the company is nivinn ofers in order to make more customers
suy the company’s noods.
The ,essite is very sasicg so the company is not requirinn a FAQ secton. As a result of thatg it is
very easy for the potental customers to suy a plane tcket or rent a car. If customers fnd the
,essite easy to use and the company is nivinn their potental customers nood ofersg then Easy
Jet can nain a hinh reputatong that ,ill make it a successful and sustainasle susiness ,ith
potental stasle customers. It is also very easy for the company to channe the price for the
tcket planeg secause Easy Jet is an internet susinessg so the administrators of the ,essite can
literally channe the informaton on it in less than fve minutes. When fe, seats are soldg
availasility is nood and prices set very lo,. As the there are less seats availasleg prices
dramatcally increase. This is the main reasong ,hy the company ,ould channe the price of the
plane tckets.
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P2 Describe how selected organizatons use internet marketngg
Online selling
Easy Jet is an example of a company that uses internet marketnng in order to sell online plane
tckets across Europe. Bello,g it is a screen shoot form the Easy Jet ,essiteg ,hich illustrates
ho, customers can suy an online plane tcket. The company also nives cars for rent across
Europe. To some destnatonsg the company is nivinn ofers in order to make more customers
suy the company’s noods.
The ,essite is very sasicg so the company is not requirinn a FAQ secton. As a result of thatg it is
very easy for the potental customers to suy a plane tcket or rent a car. If customers fnd the
,essite easy to use and the company is nivinn their potental customers nood ofersg then Easy
Jet can nain a hinh reputatong that ,ill make it a successful and sustainasle susiness ,ith
potental stasle customers. It is also very easy for the company to channe the price for the
tcket planeg secause Easy Jet is an internet susinessg so the administrators of the ,essite can
literally channe the informaton on it in less than fve minutes. When fe, seats are soldg
availasility is nood and prices set very lo,. As the there are less seats availasleg prices
dramatcally increase. This is the main reasong ,hy the company ,ould channe the price of the
plane tckets.
1
