PSYC331 - Lecture 7 Detailed Notes

PSYC331 - Lecture 7 Study: What is the most representative image of this candidate? Answer- Pre-existing political ideologies, then see pretty big effects of skin tone manipulation -Politician we like: pro-light bias -Politician we do not like: pro-black bias Rensis Likert Answer- Give people a self-report item (agree or disagree) - assign numeric values to each response option Likert response examples: On a scale of 1-5, how great of an instructor is Dr. Axt? Modern Racism Answer- Theory largely developed by political scientists in the 1970's and 1980's. -People were no longer willing to accept or report more blatant forms of prejudice. -Similarly, people high in modern or symbolic racism no longer feel that discrimination is a significant problem. Sample Items: - Black people are getting too demanding in their push for equal rights. - Discrimination against Black people is no longer a problem. Symbolic Racism Answer- Sample Items: -It's really a matter of some people not trying hard enough; if Black people would only try harder they could be just as well off as White people. -Over the past few years, Black people have gotten more economically than they deserve. How Do We Know Which Approach Works Better At Measuring Individual Differences In Racial Attitudes? Answer- Test which types of measures maximize the association between the self-report and the IAT - those are the best measures that tap into central concept - As items become more blunt and direct, better corresponding with IAT and better measures of explicit racism Right-wing authoritarianism Answer- Measure developed to identify people who are particularly willing to submit to (perceived legitimate) authorities and who strongly adhere to societal conventions and norms. Subsequent research has found that RWA is a strong predictor of intergroup prejudice likely due to RWA's connection to 'mental inflexibility' and attitudes towards groups that violate current conventions.