BTEC level 3 Diploma in Business Name: Daniil Chernat Task D1
Unit number: Unit 9 Unit ttle: Promoton
D1) Evaluate and justif the use oi an appropriate promotonal mix in relaton to marketnn
objectves ior the selected ornanizaton.
Promotion
The Coca – Cola company is an
American multinational company that
produces more than a hundred
products with $1.9 billion sales of
products per day. The Coca – Cola
Company main products are: Coca –
Cola, Coca – Cola Vanilla, Coca – Cola
Zero, Coca – Cola Life and Smart
Water. The Coca – Cola company is
doing a lot of promotion through social
media, TV, radio, magazine adverts
and in store promotion. For example,
the Coca – Cola Company has done their promotion through YouTube videos and
has sponsored young signers to create new advert music for Coca – Cola. By doing
this process, the Coca – Cola Company has promoted themselves and their target
market for this video was young people who love music. (https://www.youtube.com/
watch?v=LwjI3iaF2DE)
The Coca – Cola company advertises and sells its products all over the world. For
example, during the winter holidays the Coca – Cola company promotes their
products on the internet, social media, TV and even radio. The big Christmas
Holiday promotion, it helps coca – cola to reach consumers who are purchasing
more products than usual. In addition to that, the Coca – Cola company would be a
sponsor for the majority of the large events. Therefore, the company has promoted
themselves extremely well. For
example, the Coca – Cola Company
was one of the main sponsors for the
Brazilian World Cup which attracted
3.2 billion viewers around the world
and Sochi Winter Olympics which
attracted 21.4 million of viewers. The
Coca – Cola products are popular
everywhere around the world. For
example, you can buy their products
in supermarkets, corner shops,
amazon, restaurants and cafes. The reasons for the Coca – Cola company to do that
much promotion is to improve their proftability and to increase brand awareness.
This shows that they are successful in achieving those marketing objectives.
Target Market
The Coca – Cola drink is the most successful product that the Coca – Cola Company
introduced. This drink is really popular around the world. There is a demand on the
healthy products, therefore Coca – Cola has a trend toward healthy life style. The
company made drinks such as Coca – Cola Zero and Coca – Cola life and Coca –
Cola Diet. By having diferent types of Coca – Cola, the company can target a much
bigger market. Therefore, the target market of Coca – Cola is people from young
Unit number: Unit 9 Unit ttle: Promoton
D1) Evaluate and justif the use oi an appropriate promotonal mix in relaton to marketnn
objectves ior the selected ornanizaton.
Promotion
The Coca – Cola company is an
American multinational company that
produces more than a hundred
products with $1.9 billion sales of
products per day. The Coca – Cola
Company main products are: Coca –
Cola, Coca – Cola Vanilla, Coca – Cola
Zero, Coca – Cola Life and Smart
Water. The Coca – Cola company is
doing a lot of promotion through social
media, TV, radio, magazine adverts
and in store promotion. For example,
the Coca – Cola Company has done their promotion through YouTube videos and
has sponsored young signers to create new advert music for Coca – Cola. By doing
this process, the Coca – Cola Company has promoted themselves and their target
market for this video was young people who love music. (https://www.youtube.com/
watch?v=LwjI3iaF2DE)
The Coca – Cola company advertises and sells its products all over the world. For
example, during the winter holidays the Coca – Cola company promotes their
products on the internet, social media, TV and even radio. The big Christmas
Holiday promotion, it helps coca – cola to reach consumers who are purchasing
more products than usual. In addition to that, the Coca – Cola company would be a
sponsor for the majority of the large events. Therefore, the company has promoted
themselves extremely well. For
example, the Coca – Cola Company
was one of the main sponsors for the
Brazilian World Cup which attracted
3.2 billion viewers around the world
and Sochi Winter Olympics which
attracted 21.4 million of viewers. The
Coca – Cola products are popular
everywhere around the world. For
example, you can buy their products
in supermarkets, corner shops,
amazon, restaurants and cafes. The reasons for the Coca – Cola company to do that
much promotion is to improve their proftability and to increase brand awareness.
This shows that they are successful in achieving those marketing objectives.
Target Market
The Coca – Cola drink is the most successful product that the Coca – Cola Company
introduced. This drink is really popular around the world. There is a demand on the
healthy products, therefore Coca – Cola has a trend toward healthy life style. The
company made drinks such as Coca – Cola Zero and Coca – Cola life and Coca –
Cola Diet. By having diferent types of Coca – Cola, the company can target a much
bigger market. Therefore, the target market of Coca – Cola is people from young
