BTEC level 3 Diploma in Business Name: Daniil Chernat Task 3
Unit number: Unit 9 Unit ttle: Promoton
P3) Explain the role of advertsinn anencies in the development of a successful promotonal
campainn.
The advertisement campaign which I have chosen is for the company called Old
Spice and their product is a body wash for men. This product is used when taking a
shower and it was frst launched
in February 2010, when
Wieden+Kennedy launched a
new Old Spice advertising
campaign. The reason why Old
Spice launched their advert is
because they wanted to promote
their company and a specifc
product through a professional
agency. One of the methods
which is illustrated below is the
advert of the Old Spice, which
was made in order to promote the
product and attract the target
market of the company. This
advert was made in order to
promote the body wash for men and in some way to show what will happen to you if
you use the Old Spice products.
(http://www.wk.com/campaign/muscle_surprise/
from/old_spice)
Wieden+Kennedy is an advertising agency that is independent and creatively
driven, aiming to enhance and provide campaigns for several major companies,
such as Coca – Cola Company, Dodge, KFC, Nike, Old Spice, etc. It is an award
winning agency.
This business provides a number of services:
analytics, advertising, social infuence and
search. This agency will design the advert
and the campaign for Old Spice. This
includes copywriting, graphic design and
typography. This means that the agency will
create a script for a TV advert or radio advert
as well as designing pictures for the adverts
and writing.
(http://wklondon.com/news/all_clients/all_years/
P0/wieden-kennedy-named-creativepools-
agency-of-the-year)
In order to do this Wieden+Kennedy has to understand clearly what Old Spice wants
from them and about the key features of the product. In addition to that,
Wieden+Kennedy will do editing and flming of the advert. llso, Wieden+Kennedy
will check the storyboard with Old Spice before they start flming.
Unit number: Unit 9 Unit ttle: Promoton
P3) Explain the role of advertsinn anencies in the development of a successful promotonal
campainn.
The advertisement campaign which I have chosen is for the company called Old
Spice and their product is a body wash for men. This product is used when taking a
shower and it was frst launched
in February 2010, when
Wieden+Kennedy launched a
new Old Spice advertising
campaign. The reason why Old
Spice launched their advert is
because they wanted to promote
their company and a specifc
product through a professional
agency. One of the methods
which is illustrated below is the
advert of the Old Spice, which
was made in order to promote the
product and attract the target
market of the company. This
advert was made in order to
promote the body wash for men and in some way to show what will happen to you if
you use the Old Spice products.
(http://www.wk.com/campaign/muscle_surprise/
from/old_spice)
Wieden+Kennedy is an advertising agency that is independent and creatively
driven, aiming to enhance and provide campaigns for several major companies,
such as Coca – Cola Company, Dodge, KFC, Nike, Old Spice, etc. It is an award
winning agency.
This business provides a number of services:
analytics, advertising, social infuence and
search. This agency will design the advert
and the campaign for Old Spice. This
includes copywriting, graphic design and
typography. This means that the agency will
create a script for a TV advert or radio advert
as well as designing pictures for the adverts
and writing.
(http://wklondon.com/news/all_clients/all_years/
P0/wieden-kennedy-named-creativepools-
agency-of-the-year)
In order to do this Wieden+Kennedy has to understand clearly what Old Spice wants
from them and about the key features of the product. In addition to that,
Wieden+Kennedy will do editing and flming of the advert. llso, Wieden+Kennedy
will check the storyboard with Old Spice before they start flming.
