with 100% Correct Answers Graded A+
The head professional created a player development program designed for 12 women new to the game.
After the first session she noticed that the participants had a wide range of varying skills and individual
needs. What would be the best course of action in response to this situation?
Adjust the planned activites
What must a PGA golf professional do to effectively conduct the evaluation phase?
Gather relevant information
What should a golf professional do to encourage golfers to participate in the entire player development
program?
Maintain personal contact through each session
What should always be in play when promoting a facility's player development program?
Features and benefits
What is the ultimate goal of a player development program?
To keep people involved in the game
True or False: comparing estimates of anticipated expenses to anticipated revenue is how a player
development program budget is produced.
True
Assistant pro Ellen Jackson is developing a proposal for a free junior golf clinic as a part of the facility's
player development program mix. What can Ellen reasonably represent as an anticipated outcome if her
program is implemented?
More rounds played (increased revenue)
At which stage of the player development planning process should consideration be given to how new
programs would blend with the other operational departments at the facility?
Develop business objectives and related strategies
What is the purpose of program objectives?
Clarify what the facility intends to accomplish
A new development program for seniors features a group short game lesson followed by a pitch, chip,
and putt contest. What is missing from the program?
Tour of the facility
, True or False: local little league baseball should be considered a potential competitor to any....
True
What does Play Golf America offer facilities as means to attract new, former, and occasional golfers?
Facility's web page to promote programs and events (marketing)
True or False: golfer portraits identified new golfers and juniors as the most promising golfer segment
for player development programs.
False
Which can reasonably be anticipated as a result of creating a business plan?
Spells out clear goals for the teaching program that are consistent with the mission of the facility as a
whole
In spite of ABC golf clubs first class driving range, Judy chose not to return to the facility because of her
experience with her instructor. According to the customer relations model, what is the correct way to
classify the problem?
Staffing
Which is involved in the "assess the current state of the teaching business" phase?
Conducting a SWOT analysis
Which is likely to be the best way for a PGA professional to promote themselves?
Internet/website or getting staff on board
At which facility type is it most advisable to have promotions immediately and readily available to their
customers?
Private, resort, or public
What term is defined as enabling people to make decisions and take responsibilities for functions under
their control?
Empowering
The assistant golf pro has been asked to devise a plan to promote the facility's teaching business to the
seniors segment of the facility's customer base. What promotional consideration should be
incorporated?
Helping teachers understand the buy in motivation of this golfer segment
By law, which statement concerning employment of independent teaching contractors is correct?
Facilities must give up control over how an independent contractor teaches
Testing assumptions using different scenarios is involved in which phase of the PGA business planning
model?