Hootsuite Platform Certification Exam. 56
Questions and Correct Answers, With Complete
Solution.
Which of the following is not a feature of Hootsuite?
The ability to fully automate your social media marketing activities (i.e., theAutopilot feature)
What's the difference between a stream and a tab?
Streams display content from your social media networks, and tabs house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and the social
media content published by others?
Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase
vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the
individual words in the phrase?
Quotation marks around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as compared to
engaging natively from specific social networks?
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of
missing an important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter,
and Facebook?
Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker?
To select the social profiles to which you want to publish your message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the
following are reasons you'd want to use this feature? (pick two)
Owly links are trackable which means you can track how many people clicked it & Owly links use less
characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a
Instagram personal account?
You can publish posts directly from the Hootsuite Dashboard, without your mobile device
, Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them
evenly over a two-week period. What's the best way to accomplish this scheduling task using
Hootsuite?
By using the calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and want a web address that's short,
easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:
Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important
influencer or prospect. _____________ are a great way to group together similar people and topics in
Twitter so you can focus on activity within a group without distractions.
Twitter lists
Let's say that you want to put paid advertising dollars behind any post you've published that contains
the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote
tool would you use to accomplish this?
Automation triggers
When saving messages as drafts, it's important to remember that your draft will not go live unless
_______.
You have scheduled it or clicked Publish
Which of the following is a reason why you would want to add a moderate stream for YouTube in your
Hootsuite dashboard?
To vet incoming comments on your channel or specific videos by approving or deleting them
When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of
when you plan to import the CSV file into Hootsuite.
10 minutes
You can publish single-image Instagram posts directly from the Hootsuite dashboard If you have set-up
your Instagram account as a ______________ .
Instagram Business Account (Direct Publishing)
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its
built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.
See the visual below. Why is the action being taken here important?
Which description below best describes the action you would undertake in this dialog box?
Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to
send _____________ that notify you when scheduled Instagram posts are ready to be published.
Questions and Correct Answers, With Complete
Solution.
Which of the following is not a feature of Hootsuite?
The ability to fully automate your social media marketing activities (i.e., theAutopilot feature)
What's the difference between a stream and a tab?
Streams display content from your social media networks, and tabs house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and the social
media content published by others?
Tabs and streams
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase
vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the
individual words in the phrase?
Quotation marks around the phrase
What best describes the benefit of engaging with your audience using Hootsuite, as compared to
engaging natively from specific social networks?
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of
missing an important engagement opportunity.
Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter,
and Facebook?
Composer
When using the Hootsuite Composer, what's the purpose of the social profile picker?
To select the social profiles to which you want to publish your message
Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the
following are reasons you'd want to use this feature? (pick two)
Owly links are trackable which means you can track how many people clicked it & Owly links use less
characters than regular URLS
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a
Instagram personal account?
You can publish posts directly from the Hootsuite Dashboard, without your mobile device
, Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them
evenly over a two-week period. What's the best way to accomplish this scheduling task using
Hootsuite?
By using the calendar scheduling function in the Planner
You want to drive traffic to a new landing page for a campaign, and want a web address that's short,
easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:
Vanity URLs
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important
influencer or prospect. _____________ are a great way to group together similar people and topics in
Twitter so you can focus on activity within a group without distractions.
Twitter lists
Let's say that you want to put paid advertising dollars behind any post you've published that contains
the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote
tool would you use to accomplish this?
Automation triggers
When saving messages as drafts, it's important to remember that your draft will not go live unless
_______.
You have scheduled it or clicked Publish
Which of the following is a reason why you would want to add a moderate stream for YouTube in your
Hootsuite dashboard?
To vet incoming comments on your channel or specific videos by approving or deleting them
When using Hootsuite's Bulk Composer, all messages must be scheduled at least _______ ahead of
when you plan to import the CSV file into Hootsuite.
10 minutes
You can publish single-image Instagram posts directly from the Hootsuite dashboard If you have set-up
your Instagram account as a ______________ .
Instagram Business Account (Direct Publishing)
YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its
built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.
See the visual below. Why is the action being taken here important?
Which description below best describes the action you would undertake in this dialog box?
Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to
send _____________ that notify you when scheduled Instagram posts are ready to be published.
