Hootsuite Social Marketing Certification Exam. 76 Questions and Correct Answers, With Complete Solution 2024.

Hootsuite Social Marketing Certification Exam. 76 Questions and Correct Answers, With Complete Solution 2024. When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. 140 characters Private Twitter Lists are a great way to _________. Keep up with competitors' content without publicly following them On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us. Call-to-Action Button Instagram allows you to include clickable links in the following area(s): Website field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? Draft your bio using the notes app on your device, then paste your formatted copy into the bio field When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. Playlists Social media objectives should: Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: Paid, Owned, Earned _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Paid tactics True or False: Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? Decision tree Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________. Plan for continued engagement Engagement can be categorized into four distinct types: (1) discussions around shared content, (2) customer support queries, (3) addressing positive and negative sentiment, and (4) proactive engagement. To grow your community on Twitter, we suggest that you: Participate in conversations related to your industry and follow people whose interests align with what your community offers. _______________ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise. LinkedIn Groups You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________. The level of engagement they have with their audience Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. Created When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: High quality thumbnails, well written titles and descriptions, and relevant metatags When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? % decrease in cost per click and cost per impression When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. A consistent length and production quality If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is: Google Ads Experience If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform. Instagram A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. SEO friendly When posting on your social networks, it's important to: Tailor messages to the unique strengths of each platform, where possible. LinkedIn offers a type of paid advertising where a post is promoted in your target audience's HomeFeed, but is NOT published on your LinkedIn Homepage. Direct sponsored content Why should Social Media managers begin the budgeting process for their social marketing program well before final budget numbers are settled? To make the most persuasive and data-driven case possible for influencing how much will be awarded. Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________. 50-60 characters You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. False