DM Hootsuite Exam #1

DM Hootsuite Exam #1 Cover photos have a prominent location in your social media profiles, so you should use this space strategically - for example, it's a great place to... announce new product releases or generate interest in upcoming events When optimizing your social media profiles, be sure to provide a consistent business description across all channels. Brainstorm a handful of essential and _____________ keywords that describe your company, and incorporate them into the copy of your About sections. SEO friendly Private Twitter Lists are a great way to _________. keep up with competitors content without actually following them Which of the following statements describes a best practice regarding your Facebook page profile picture? keep your profile picture consistent On your Facebook Business page, which feature would you use to provide your followers with the ability to shop now, sign up, or contact your organization? call to action button You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. false _______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. LinkedIn Showcase page What is a unique feature of an Instagram Business account versus a Personal Account? They can include at least one contact option, in the form of an email, phone number, or street address. To ensure your brand is being represented in the best light on Instagram, and to discover content from your customers, you should keep an eye on _____________. Photos in which your organization has been tagged When optimizing your YouTube page, use _______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. playlists ______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it. video cards Which of the following IS a component of a social media strategy? Crisis Management Plan The key question you want to keep in mind while undertaking a social media audit is: "What value is your organization adding to your customers through social media now vs. _______________?" the value you want to be adding Social media objectives should: adhere to the S.M.A.R.T. framework (specific, measurable, achievable, relevant, time-bound) Identify the order of the elements below that most accurately reflects their relationship to each other. Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second: showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: paid, owned, earned _______________would involve serving messages and content organically through your organization's official social channels. Owned tactics Identifying and defining _______________for the calendar year is essential when planning your social media activity. key dates and timelines Four days into launching your content strategy, if is not hitting its performance goals. You should: give it some more time, and continue monitoring results Qualitative and quantitative data should be _______________ on a consistent basis. gathered, analyzed and used to adjust course Engagement can be categorized into _________ distinct types, all of which drive value for the members of your community. 4 shared content customer support queries negative sentiments proactive engagement If you encounter a question on social media channels to which you don't have an answer, its best to be _________ honest In order to cement positive relationships with your brand advocates on Twitter, you should: engage with their online content and give public shout outs to recognize their support Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule. content strategy What is not a key component of a Social Media Content Strategy? specifications for profile optimization What is a key component of social media content strategy? -research and analysis of current content reception and strategy -target audience identified by platform -list of content-specific goals and objectives -plans for the distribution of your content Why is it important for social media managers to share insights into the performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content? These insights can influence new content being created. A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks. larger monthly calendar weekly calendar Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. created Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________. within their organization A Social Media Manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos: user generated content Let's say you're looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts? Link internally to previously published blog posts If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________. more accurate penalized by Google tailor messages to the unique strengths of each platform, where possible Which of these is NOT a best practice for sharing content on social media? re-post content frequently so it can be seen at the optimal times in every timezone Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________. 50-60 On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________. Geofilters Which of these is NOT a best practice for increasing engagement on LinkedIn posts? include 10+ hashtags in your posts When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using high quality thumbnails, well written titles and descriptions, and relevant metatags When it comes to creating video for your social channels, which of the following is NOT a best practice? record videos using mobile phone What is a key tactic to use when measuring the reach of content, particularly content with a longer shelf life, such a blog posts, to ensure that you're comparing apples to apples? Pick a consistent time frame to measure for each piece of content.