SHOPIFY E-COMMERCE MARKETING STRATEGIES EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+

The approach of selling a slightly more premium product than the one the customer was originally considering. Correct Answer: upselling For e-commerce marketing, adding products to your ? posts and stories gives your followers a direct path to purchase, which is key for increasing your online sales. Correct Answer: instagram ? enables you to have direct conversations with your customers so you can answer and address customer concerns right while they're planning to buy. Correct Answer: live chat There are too many tweets and Facebook posts for us to keep up with, and ? can offer a more intimate interaction. It also gives you the space to say things that can't fit into a social media post. Correct Answer: email 2 Every ecommerce store should consider blogging or recording podcasts regularly to connect with customers and to rank better in search engines. This can be done by starting a ? Correct Answer: content marketing program Using behavioral data, personalized experiences are served to the visitor, according to their past actions and preferences. This is done by embracing ? Correct Answer: personalization When prospective customers see