TFM 330 Exam 1 Questions and Answers Rated A+

TFM 330 Exam 1 Questions and Answers Rated A+ Being in the business of providing content to audience while selling those audiences to advertisers is a defining characteristic of media sector Appealing to the Investment Community Investment community generally sees greater income potential in technology sector than media sector. Communications Decency Act failed 1996 and 1999 laws to keep indecent content off the internet -US struggled whether to treat internet as akin to telephone, newspaper, or tv/radio -Internet had far reaching and legal and policy implications Essence of section 230 of Telecommunications act of 1996 -Provides platforms such as search engines, ISPs, soc media sites with broad protection from legal liability for any of the 3rd party speech they host, curate, or distribute -Soc med plat and dig content curators are sheltered from many neg obligations-like to police/protect against circulation from various types of speech assoc with med comp or info content providers". "Pub interest obligations" -Providing subscribers w/ access to minimum levels of public, educational, and government programming -Minimum levels of locally produced programming -Providing broadband access to schools and libs -Providing political candidates w ability to advertise on these platforms at reduced rates Classification as a media company in realm of elec media means -has historically meant more intensive gov oversight in the form of affirmative obligations to serve public interest and more stringent regulation in areas such as concentration of ownership Techno-centric framing from stakeholders -To employ strong tech focus -Treating new communications and media companies as autonomous agents -and/or narrowly defining policy terrain purely in terms of complex tech issues and concerns to exclusion of broader concerns Most mass media in us and other western countries are for-profit business` "Production Perspective" -emphasized media production process rather than either specific media products or the consumption of those products. -Highlights that most media products are the result of complex production process shaped by variety of social structural forces that operate on various levels, some affecting industry as a whole and some affecting particular actors or groups of actors within the industry Contemporary media companies perform 3 key tasks providing: products platforms pipes Products -product=content=saturate our lives -When talking about internet we talk about content produced by traditional mass media companies now being accessed online -Much of the internet's most viewed content is created by traditional mass media companies platforms -To find content and to communicate on internet users rely on media platforms true or false Significant amount of soc med content is about traditional med esp tv -true Abt ?/3 of soc med content related to tv is organic activity-?/3 is owned. Abt 2/3 of soc med content related to tv is organic activity-1/3 is owned. -Owned activity=soc med content generated by official accounts assoc w a program or network -Organic activity=content generated by viewing audience pipes We rely on media companies to create and maintain "pipes" that deliver our media experience. Ex:cable lines, wifi, telephone line, dsl internet access, fibr optic lines or satellite connections Movies: dom by 7 companies that account for abt 90% of box office receipts -Comcast universal pics (owns indie comp Focus Features) -Viacom paramount pics (owns Paramount Vantage) -Time warners bros (owns indie comp New Line) -Walt disney studios -Fox ent group's 20th cent fox (owns indie comp Fox Searchlight) -Sony picture ent (owns Sony Pics Classic) -Lionsgate Recorded music: only 3 companies responsible