Lectures

Leisure & Research lectures
Leisure & Research lecture 1
Research = investiatni on a subject
Desk research = from your desk/the internet
Field research = ioini out in the feld (questonnaire/interview)

Is research important for a leisure manaier? Yes!
- To innovate (know what the customer wants)
- Know the stakeholders

Most decisions are based on research in company’s and policy.

Qualitatve (more details) research & quanttatve research (more numbers)

Research units = students in America
Research populaton = all students of America
Sample: all persons that have responded on your questonnaire

Goals of research:
- Descriptve: aimed at reiistraton and systematc structurini
- Exploraty: explores frequencies and come to a theory
- Explanatory: testni the theory
o Theory = mobile devices -> in home leisure -> less outdoor -> less actve ->
less performini in iym class

Qualitatve research:
- Case study: study in a case and come up with conclusions
- Focus iroup: sit down toiether and discuss a customer journey
- Observaton: observe
- Acton research: act on your results
- Group: reliable, valid, representatve
Sample: the person you interview