Project management Jan Verhaar and Iris Eshel
Chapter 1 a theoretcal introducton (only a strange story)
, Chapter 3 the event
Size of an event:
1. Small-scale: up to 500 visitors a day.
2. Medium-size: 500-5000 visitors a day.
3. Large-scale: more then 5000 visitors a day.
4. Mega event: more then one million visitors a day.
What is an event?
An event is a special occurrence ted to a certain tme and place, consciously planned by an
initator (individual, group, or organiaaton) and aimed at a certain target group, in order to
achieve a certain objectve through consciously selected means.
Every objectve requires its own form.
Which purpose should the project fulfl?
Objectve
What Examples
Sales Direct, on the spot sales Showroom, gallery, fair
Establish contract with potental Trade fair
buyers
Promoton Stmulaton of purchases and City marketng events
sales
open day, promoton
Name recogniton of the campaign, presentaton,
product/service/company festval
applicaton for a stock
Acquaintance with new product/ market quotaton, product
company launch
Conference, symposium,
Call atenton to a certain event
subject
Communicaton A marketng tool to get a Advertsements
(commercial) message across to
the clients and other relatons.
An event has therefore become
part of the communicaton mix,
which is a specifc form of
advertsing, in additon to more
traditonal media three
dimensional communicaton
media
Meetng place Place of orientaton for potental Ideal home exhibiton,
buyers trade fair
Networking between Contact day
partcipants, lobbying and
politcal pressure
Conference
, Exchanging
informaton/experiences
between partcipants
Conference, symposium
Discussing opinions/points of
view recepton, open day, tour,
opening of a building,
company anniversary
Making contact with relatons
and (potental) clients
Educaton Educaton and development of Course, seminar, stage/flm
people producton, educatonal
atracton
Transfer (scientfc) knowledge study day, publicaton,
and opinion conference
Improve skills Workshop, seminar
Introducton, exploraton, or Work conference
soluton of a problem
Study issues Seminar
Brainstorming and the Conference as generator of
development of ideas ideas
Policymaking Work conference
Forming or changing of opinion Conference in support of a
process of transformaton
Conference as ‘pressure
Accelerate on-going or new cooker’ like the
processes CLimateChangeConference
s
Motvaton Motvaton of employees Incentves, kick-of meetng
at the start of a project or
campaign, party for
employees, company
anniversary, employee
sport day
Informaton Transmit or make informaton Expositon based on a
available concept, publicaton,
instructon flm/video,
conference or lecture,
press conference,
stockholder’s meetng
Consumpton Entertainment Stage or flm producton,
novel, atracton, game
shows
Chapter 1 a theoretcal introducton (only a strange story)
, Chapter 3 the event
Size of an event:
1. Small-scale: up to 500 visitors a day.
2. Medium-size: 500-5000 visitors a day.
3. Large-scale: more then 5000 visitors a day.
4. Mega event: more then one million visitors a day.
What is an event?
An event is a special occurrence ted to a certain tme and place, consciously planned by an
initator (individual, group, or organiaaton) and aimed at a certain target group, in order to
achieve a certain objectve through consciously selected means.
Every objectve requires its own form.
Which purpose should the project fulfl?
Objectve
What Examples
Sales Direct, on the spot sales Showroom, gallery, fair
Establish contract with potental Trade fair
buyers
Promoton Stmulaton of purchases and City marketng events
sales
open day, promoton
Name recogniton of the campaign, presentaton,
product/service/company festval
applicaton for a stock
Acquaintance with new product/ market quotaton, product
company launch
Conference, symposium,
Call atenton to a certain event
subject
Communicaton A marketng tool to get a Advertsements
(commercial) message across to
the clients and other relatons.
An event has therefore become
part of the communicaton mix,
which is a specifc form of
advertsing, in additon to more
traditonal media three
dimensional communicaton
media
Meetng place Place of orientaton for potental Ideal home exhibiton,
buyers trade fair
Networking between Contact day
partcipants, lobbying and
politcal pressure
Conference
, Exchanging
informaton/experiences
between partcipants
Conference, symposium
Discussing opinions/points of
view recepton, open day, tour,
opening of a building,
company anniversary
Making contact with relatons
and (potental) clients
Educaton Educaton and development of Course, seminar, stage/flm
people producton, educatonal
atracton
Transfer (scientfc) knowledge study day, publicaton,
and opinion conference
Improve skills Workshop, seminar
Introducton, exploraton, or Work conference
soluton of a problem
Study issues Seminar
Brainstorming and the Conference as generator of
development of ideas ideas
Policymaking Work conference
Forming or changing of opinion Conference in support of a
process of transformaton
Conference as ‘pressure
Accelerate on-going or new cooker’ like the
processes CLimateChangeConference
s
Motvaton Motvaton of employees Incentves, kick-of meetng
at the start of a project or
campaign, party for
employees, company
anniversary, employee
sport day
Informaton Transmit or make informaton Expositon based on a
available concept, publicaton,
instructon flm/video,
conference or lecture,
press conference,
stockholder’s meetng
Consumpton Entertainment Stage or flm producton,
novel, atracton, game
shows
