iii
Entrepreneurship and
Communication
STUDY TEXT
,ii EntrEprEnEurship and CommuniCation
, v
Table of Contents
ACKNOWLEDGMENT ................................................................................................................ iii
TABLE OF CONTENTS ............................................................................................................... v
CHAPTER ONE .......................................................................................................................... 1
introduCtion .......................................................................................................................... 3
CHAPTER TWO ......................................................................................................................... 19
BusinEss opportunitiEs ................................................................................................... 21
CHAPTER THREE ..................................................................................................................... 39
EntErprisE dEVELopmEnt and aWarEnEss ................................................................ 40
CHAPTER FOUR ....................................................................................................................... 69
BusinEss pLan dEVELopmEnt ........................................................................................... 71
PART B
CHAPTER FIVE ......................................................................................................................... 97
EmErGinG trEnds in EntrEprEnEurship .................................................................... 99
CHAPTER SIX ......................................................................................................................... 123
CommuniCation sKiLLs ..................................................................................................... 125
CHAPTER SEVEN ................................................................................................................... 143
BusinEss CommuniCation ............................................................................................... 145
, iv EntrEprEnEurship and CommuniCation
CHAPTER EIGHT .................................................................................................................... 177
it in BusinEss CommuniCation ....................................................................................... 179
ansWErs ............................................................................................................................... 199
REFERENCES ......................................................................................................................... 235
GLOSSARY OF TERMS .......................................................................................................... 239
INDEX....................................................................................................................................... 249
Entrepreneurship and
Communication
STUDY TEXT
,ii EntrEprEnEurship and CommuniCation
, v
Table of Contents
ACKNOWLEDGMENT ................................................................................................................ iii
TABLE OF CONTENTS ............................................................................................................... v
CHAPTER ONE .......................................................................................................................... 1
introduCtion .......................................................................................................................... 3
CHAPTER TWO ......................................................................................................................... 19
BusinEss opportunitiEs ................................................................................................... 21
CHAPTER THREE ..................................................................................................................... 39
EntErprisE dEVELopmEnt and aWarEnEss ................................................................ 40
CHAPTER FOUR ....................................................................................................................... 69
BusinEss pLan dEVELopmEnt ........................................................................................... 71
PART B
CHAPTER FIVE ......................................................................................................................... 97
EmErGinG trEnds in EntrEprEnEurship .................................................................... 99
CHAPTER SIX ......................................................................................................................... 123
CommuniCation sKiLLs ..................................................................................................... 125
CHAPTER SEVEN ................................................................................................................... 143
BusinEss CommuniCation ............................................................................................... 145
, iv EntrEprEnEurship and CommuniCation
CHAPTER EIGHT .................................................................................................................... 177
it in BusinEss CommuniCation ....................................................................................... 179
ansWErs ............................................................................................................................... 199
REFERENCES ......................................................................................................................... 235
GLOSSARY OF TERMS .......................................................................................................... 239
INDEX....................................................................................................................................... 249
