Chapter 2
Analyzing the Business Case
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part.
, Business case: Justification for a proposal
◦ Requires consideration of the organization’s:
Overall mission
Objectives
IT needs
Systems development process
◦ Systems request
◦ Preliminary investigation
◦ Findings are submitted to management
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 2
, Strategic Planning Overview
◦ Strategic planning: Process of identifying long-term
organizational goals, strategies, and resources
◦ Starts with a mission statement
Must reflect the firm’s vision, purpose, and values
Critical success factor: High-priority objective
What Is SWOT Analysis?
◦ Strengths, weaknesses, opportunities, and threats
◦ Examines a firm’s technical, human, and financial
resources
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 3
, FIGURE 2-1 A SWOT analysis might produce results similar to those
shown here.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 4
Analyzing the Business Case
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part.
, Business case: Justification for a proposal
◦ Requires consideration of the organization’s:
Overall mission
Objectives
IT needs
Systems development process
◦ Systems request
◦ Preliminary investigation
◦ Findings are submitted to management
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 2
, Strategic Planning Overview
◦ Strategic planning: Process of identifying long-term
organizational goals, strategies, and resources
◦ Starts with a mission statement
Must reflect the firm’s vision, purpose, and values
Critical success factor: High-priority objective
What Is SWOT Analysis?
◦ Strengths, weaknesses, opportunities, and threats
◦ Examines a firm’s technical, human, and financial
resources
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 3
, FIGURE 2-1 A SWOT analysis might produce results similar to those
shown here.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied
or duplicated, or posted to a publicly accessible website, in whole or in part. 4
