HubSpot Marketing Certification_ For the 2022/2023 assessment exam

HubSpot Marketing Certification_ For the 2022/2023 assessment exam Why is social media an important part of inbound marketing? social media has a one-to-one medium you can use to market in a direct human way When you dig deeper into the development of your buyer persona, what type of information do you want to consider? psychographics will provide you with valuable data that can differentiate your marketing from your competitors — and that's how you convert leads into customers and keep delighting your customers with your marketing. True or false? The number of Facebook users across the world is only slightly fewer than the number of people in India. False: Population-wise, Facebook has surpassed even China, the country with the largest population, with over 2 billion users. True or false? Live streaming on Twitter is an important part of the social network. True: Over 350,000 hours of live video are streamed on Twitter every day. What is a vanity metric? A surface level metric that doesn't correlate with your business success. Vanity metrics can be useful in certain cases, but measuring engagement or ROI is a more solid way to prove business value. True or false? Follower count is often considered to be a vanity metric. True Which KPI will executives be more responsive to? ROI: Senior leaders will care most about how your social media goals will help the business make money or save money. Why should you start planning the structure of your team by looking at business goals? To determine what channels and content you'll need and the staffing to make it happen Which of the following steps is NOT one you need to think about when planning how to structure your social team? gathering industry data to support your goal True or false? You should develop your social media budget before you create your social media plan. Fasle What did Simon Sinek recommend you do to get people to buy in to your products or ideas? Explain to customers why they need what you're selling Social media listening can help ______. The people in all parts of your organization do their jobs better Before you post anything on social media, you should have a clear understanding of your _______. buyer persona Which of the below statements about social listening is true? it gives you the opportunity to measure the performance of your social media Why would you want to identify who your brand superfans are and reward them? people are more likely to buy a product if their friend or someone they admire mentions it True or false? When starting out, make sure you are engaging with customers on every single social media channel. False: While it's great if you can engage on all channels, when you're starting out, it is okay to focus on one or two channels where your buyers frequent most. To be a part of the social conversation, you don't necessarily have to be the subject of it. True: Use social media to join the conversation about the things you and your customers care about. The following are all ways that social media monitoring can benefit your business, except: Use your email marketing tools to measure performance of email campaigns. Inbound is all about being ________-centric, not competitor-centric. customer When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. All of these things: content strategy product roadmap strategy offering What should you do if your competitor experiences a big, public blunder? be empathetic and helpful towards your competitors customers. Why are animated .gifs useful on social media? they can help you demonstrate complicated concepts quickly True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels. True Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan? Plan to experiment with publishing more statistics to Twitter and perhaps invest time in doing more original research you can pull stats from and publish them to Twitter and other channels. In social media content, "tone" refers to: The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience How are voice and tone related? Tone is a subset of voice. Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign? Create multiple versions of the same image that comply with social channel's ideal image dimension Language like ____________ can help improve your click-through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action. "Today Only" or "Ends at Midnight" What does "content curation" mean? Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citation Why should you include content curation in your social strategy? All of these: It saves time and money