Entrepreneurship, economics, SMEs

SCHOOL OF BUSINESS.
KNP AGRICULTURE
NAIROBI UNIVERSITY.

MODULE UNIT: ENTREPRENEURSHIP EDUCATION

INTRODUCTON
This module unit is intended to equip the trainee with necessary knowledge, skills, values and
attitudes that will enable him/her to plan, start, operate and manage a personal, group, private or
public enterprise effectively. It is also intended to instil in the trainee the drive necessary to
venture into profit making activities.

GENERAL OBJECTIVES
By the end of this module unit, the trainee should be able to;-
a) Appreciate the importance of entrepreneurship.
b) Acquire entrepreneurial competencies necessary for planning, starting and managing a
business
c) Demonstrate positive attitude towards self employment.
d) Portray a desire to venture into business
e) Identify viable business opportunities
f) Demonstrate entrepreneurial behaviour in planning, starting and managing a business
enterprise.
g) Demonstrate creativity and innovation in their day to day business activities
h) Appreciate the role of business planning
i) Appreciate the emerging issues and trends related to the business environment.

, COURSE UNIT SUMMARY AND TIME ALLOCATION


CODE SUB-MODULE UNITS SUB-TOPIC TOTAL
TIME(HRS) TIME
THEORY PRACTICAL ( HRS)
INTRODUCTION TO  Definition of terms 1 1 2
ENTREPRENEURSHIP  Differences between self and
salaried employment
 Contribution of
entrepreneurship towards
national development

EVOLUTION OF  History of entrepreneurship 2 2 4
ENTREPRENEURSHIP  Myths associated with
entrepreneurship
 Theories of entrepreneurship

THE ENTREPRENEUR  Types of entrepreneurs 2 2 4
 Qualities of an entrepreneur
 Role of an entrepreneur in an
enterprise

CREATIVITY AND  Definition of terms 4 2 6
INNOVATION  The process of creativity and
innovation
 Importance of creativity and
innovation.
 Barriers to creativity and
innovation
 Ways of managing barriers to
creativity.

ENTREPRENEURIAL  The entrepreneurial culture. 3 1 4
CULTURE  Cultural habits that promote
entrepreneurial development.
 Factors inhibiting
entrepreneurial development.

ENTREPRENEURIAL  Meaning of business 2 2 4
OPPORTUNITIES opportunity
 Ways of generating ideas for
business opportunities
 Evaluation of business
opportunities for viability
ENTREPRENEURIAL  Definition of entrepreneurial 1 1 2
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,MOTIVATION motivation
 Entrepreneurial motivation
factors

ENTREPRENEURIAL  Entrepreneurial competences 1 1 2
COMPETENCIES in a business

STARTING A SMALL  Procedure of starting a 4 2 6
BUSINESS business enterprise
 Factors to be considered when
starting a small enterprise
 Forms of business ownership
 Challenges faced when
starting a small enterprise
 The business life cycle
 Support services available to
small businesses
BUSINESS  Definition of the term 2 2 4
ENTERPRISE management
MANAGEMENT  Functions of management in
an enterprise
 Methods of inventory
management Management of
business resources

FINANCIAL  Meaning of financial 4 2 6
MANAGEMENT management Sources of
business finance
 Types of business records
 Recording business
transactions in the books of
accounts
 Preparation and interpretation
of financial statements
 Importance of budgeting to a
business

MARKETING  Definition of terms 2 2 4
 Components of marketing
 Process of Marketing

ENTERPRISE SOCIAL  Definition of terms 2 2 4
RESPONSIBILITY  Meaning of enterprise social
responsibility
 Types of enterprise social
responsibility

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,  Importance of enterprise
social responsibility
 Ethical behaviour in a
business enterprise

BUSINESS PLAN  Definition of business plan 3 3 6
 Components of a business
plan
 Uses of a business plan

INFORMATION  Definition of ICT 2 2 4
COMMUNICATION  Benefits of ICT to a small
TECHNOLOGY enterprise
 Uses of ICT equipment in a
business enterprise

EMERGING ISSUES  Definition of terms 2 2 4
AND TRENDS  Emerging issues and trends in
enterprises management
 Challenges posed by
emerging trends in
entrepreneurship.
TOTAL 66




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