θωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
ψυιοπασδφγηϕκλζξχϖβνµθωερτψυιοπ
ασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγη
ϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζξχ
Cultural Industries
ϖβνµθωερτψυιοπασδφγηϕκλζξχϖβνµθ
Minor BA : Managing Strategy & Marketing
ωερτψυιοπασδφγηϕκτψυιοπασδφγηϕκλ
Universiteit van Amsterdam
ζξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβ
νµθωερτψυιοπασδφγηϕκλζξχϖβνµθωε
ρτψυιοπασδφγηϕκλζξχϖβνµθωερτψυιο
πασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγ
ηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζ
ξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβν
µθωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
ψυιοπασδφγηϕκλζξχϖβνµρτψυιοπασδ
φγηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλ
ζξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβ
νµθωερτψυιοπασδφγηϕκλζξχϖβνµθωε
ρτψυιοπασδφγηϕκλζξχϖβνµθωερτψυιο
πασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγ
ηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζ
ξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβν
µθωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
,Inhoudsopgave
Cultural Industries (CI) ...................................................................................................................................
Studiegids ...........................................................................................................................................................................3
Rooster ................................................................................................................................................................................6
Course Description .........................................................................................................................................................8
Leesstof ............................................................................................................................................................................ 10
Week 1 ...................................................................................................................................................................................
L1 : Analyzing cultural industries: past and present..................................................................................... 12
T1 : Analyzing cultural industries: past and present ................................................................................... 20
SV : Throsby (2008)...................................................................................................................................................... 21
SV : De Marchi & van Miegroet (1994) ................................................................................................................ 24
SV : Baumol & Baumol (1994)................................................................................................................................. 26
SV : Peterson & Anand (2004) ................................................................................................................................. 27
Week 2 ...................................................................................................................................................................................
L2 : Cultural industries & organizational design ............................................................................................ 30
T2 : Cultural industries & organizational design .......................................................................................... 40
SV : Starkey, Barnatt & Tempest (2000) ............................................................................................................. 41
SV : Leblebici, Salancik, Copay & King (1991) .................................................................................................. 42
SV : Djelic & Ainamo (1999) ..................................................................................................................................... 45
SV : Lampel, Lant & Shamsie (2000) ................................................................................................................... 49
Week 3 ...................................................................................................................................................................................
L3 : Marketing ................................................................................................................................................................ 51
T3 : Strategies for creative production ............................................................................................................... 60
SV : Voss & Voss (2000) .............................................................................................................................................. 62
SV : Bhattacharya, Rao & Glynn (1995) .............................................................................................................. 64
SV : Zuckerman, Kim, Ukanwa & von Rittmann (2003) ............................................................................... 67
SV : Berger, Sorensen & Rasmussen (2000) ...................................................................................................... 69
Week 5 ...................................................................................................................................................................................
L4 : Technological change......................................................................................................................................... 71
T4 : Technological change ........................................................................................................................................ 81
SV : Papies & van Heerde (2017) ............................................................................................................................ 83
SV : Elberse (2008) ....................................................................................................................................................... 86
SV : Salganik & Watts (2009) .................................................................................................................................. 88
SV : Jenner (2017) ........................................................................................................................................................ 90
Week 6 ...................................................................................................................................................................................
L5 : Competion ............................................................................................................................................................... 92
T5 : Competition ......................................................................................................................................................... 102
SV : Crane (1997) ....................................................................................................................................................... 104
SV : Franssen & Kuipers (2013) ........................................................................................................................... 107
SV : Gemser, Leenders & Wijnberg (2008) ...................................................................................................... 110
SV : Frank & Nuesch ................................................................................................................................................. 112
Week 7 ...................................................................................................................................................................................
L6 : International business .................................................................................................................................... 114
T6 : Questions about exam ..................................................................................................................................... 121
SV : Footer & Graber (2000) .................................................................................................................................. 123
SV : Pathania-Jain (2001)....................................................................................................................................... 126
SV : Dal Yong (2007)................................................................................................................................................. 130
SV : Burri (2012) ....................................................................................................................................................... 134
Example Qs final exam ............................................................................................................................................ 138
2
, Studiegids
Leerdoelen
Upon completion of this course students:
• Have knowledge and understanding of cultural and creative industries from the
point of view of business economics in general and management science in
specific. Some examples of cultural industries are theater, opera, ballet and
visual arts; creative industries include music, film, television, festivals, fashion
and computer gaming;
• Have knowledge of current issues and challenges in the cultural and creative
industries in an international and societal context;
• Have knowledge of different approaches and solutions to business issues
specific to the cultural and creative industries;
• Are able to apply academic theories and frameworks from business economics
and management science to recent business cases in the cultural and creative
industries;
• Are able to critically reflect on current business and management research;
• Are able to formulate cohesive arguments in reference to current business or
managerial cases, supported by appropriate theories;
• Are able to report clearly and concisely, both orally and in writing;
• Are able to cooperate in multidisciplinary and international teams.
3
, Inhoud
The course consists of six weeks of two-hour plenary lectures and two-hour tutorials. In
the lectures theories related to that week's required readings are discussed. Each lecture
will focus on a specific theme such as: competitive dynamics, marketing strategy,
organisation theory, the impact of new technology and international business. In the
lectures we will examine the apparent and real differences between the creative
industries (for example movies) and other industries (for example shampoo). In the
tutorials the emphasis lies on theories in relation to business cases from the cultural and
creative industries. Students will hand in group case assignments before the start of
each tutorial. These case assignments will be the input for the discussions during the
tutorials and (partly) be graded.
Aanbevolen voorkennis
The course is suitable for students with an interest in cultural and/or creative
industries, especially for those who intend to follow the Entrepreneurship and
Management in the Creative Industries specialization track in the Master in Business
Administration. The course is also open to students from other programmes/ faculties
who have some basic knowledge of (business) economics and who are interested in the
entrepreneurship and management aspects of the cultural and creative industries.
Werkvorm
Weekly one two-hour plenary lecture and one two-hour tutorial.
Assignments are made by groups of three or four students. Groups write a short essay
(of about 1,400-1,600 words) every week and hand it in before the start of the tutorial.
In these six essays, the groups either defend or oppose each of the two theses in relation
to an industry case (of about 1,500-2,000 words), in which they apply the theories from
that week’s literature.
Contacturen
Cursusweek Werkvorm Uren per week
1-3 Hoorcollege 2
1-3 Werkgroep 2
5-7 Hoorcollege 2
5-7 Werkgroep 2
8 Tentamen 3
Studiemateriaal
The literature will consist of papers / articles and will be made available on Canvas.
Toetsing en toetsdata
• The final grade consists of group assignments and an individual examination at
the end of the course.
• Group assignments:
§ Two group assignments from weeks 2 and 3 are graded and together
will count as the midterm examination (30%);
§ one random group assignment from weeks 5, 6, or 7 will be graded
(10%).
4
ψυιοπασδφγηϕκλζξχϖβνµθωερτψυιοπ
ασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγη
ϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζξχ
Cultural Industries
ϖβνµθωερτψυιοπασδφγηϕκλζξχϖβνµθ
Minor BA : Managing Strategy & Marketing
ωερτψυιοπασδφγηϕκτψυιοπασδφγηϕκλ
Universiteit van Amsterdam
ζξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβ
νµθωερτψυιοπασδφγηϕκλζξχϖβνµθωε
ρτψυιοπασδφγηϕκλζξχϖβνµθωερτψυιο
πασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγ
ηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζ
ξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβν
µθωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
ψυιοπασδφγηϕκλζξχϖβνµρτψυιοπασδ
φγηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλ
ζξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβ
νµθωερτψυιοπασδφγηϕκλζξχϖβνµθωε
ρτψυιοπασδφγηϕκλζξχϖβνµθωερτψυιο
πασδφγηϕκλζξχϖβνµθωερτψυιοπασδφγ
ηϕκλζξχϖβνµθωερτψυιοπασδφγηϕκλζ
ξχϖβνµθωερτψυιοπασδφγηϕκλζξχϖβν
µθωερτψυιοπασδφγηϕκλζξχϖβνµθωερτ
,Inhoudsopgave
Cultural Industries (CI) ...................................................................................................................................
Studiegids ...........................................................................................................................................................................3
Rooster ................................................................................................................................................................................6
Course Description .........................................................................................................................................................8
Leesstof ............................................................................................................................................................................ 10
Week 1 ...................................................................................................................................................................................
L1 : Analyzing cultural industries: past and present..................................................................................... 12
T1 : Analyzing cultural industries: past and present ................................................................................... 20
SV : Throsby (2008)...................................................................................................................................................... 21
SV : De Marchi & van Miegroet (1994) ................................................................................................................ 24
SV : Baumol & Baumol (1994)................................................................................................................................. 26
SV : Peterson & Anand (2004) ................................................................................................................................. 27
Week 2 ...................................................................................................................................................................................
L2 : Cultural industries & organizational design ............................................................................................ 30
T2 : Cultural industries & organizational design .......................................................................................... 40
SV : Starkey, Barnatt & Tempest (2000) ............................................................................................................. 41
SV : Leblebici, Salancik, Copay & King (1991) .................................................................................................. 42
SV : Djelic & Ainamo (1999) ..................................................................................................................................... 45
SV : Lampel, Lant & Shamsie (2000) ................................................................................................................... 49
Week 3 ...................................................................................................................................................................................
L3 : Marketing ................................................................................................................................................................ 51
T3 : Strategies for creative production ............................................................................................................... 60
SV : Voss & Voss (2000) .............................................................................................................................................. 62
SV : Bhattacharya, Rao & Glynn (1995) .............................................................................................................. 64
SV : Zuckerman, Kim, Ukanwa & von Rittmann (2003) ............................................................................... 67
SV : Berger, Sorensen & Rasmussen (2000) ...................................................................................................... 69
Week 5 ...................................................................................................................................................................................
L4 : Technological change......................................................................................................................................... 71
T4 : Technological change ........................................................................................................................................ 81
SV : Papies & van Heerde (2017) ............................................................................................................................ 83
SV : Elberse (2008) ....................................................................................................................................................... 86
SV : Salganik & Watts (2009) .................................................................................................................................. 88
SV : Jenner (2017) ........................................................................................................................................................ 90
Week 6 ...................................................................................................................................................................................
L5 : Competion ............................................................................................................................................................... 92
T5 : Competition ......................................................................................................................................................... 102
SV : Crane (1997) ....................................................................................................................................................... 104
SV : Franssen & Kuipers (2013) ........................................................................................................................... 107
SV : Gemser, Leenders & Wijnberg (2008) ...................................................................................................... 110
SV : Frank & Nuesch ................................................................................................................................................. 112
Week 7 ...................................................................................................................................................................................
L6 : International business .................................................................................................................................... 114
T6 : Questions about exam ..................................................................................................................................... 121
SV : Footer & Graber (2000) .................................................................................................................................. 123
SV : Pathania-Jain (2001)....................................................................................................................................... 126
SV : Dal Yong (2007)................................................................................................................................................. 130
SV : Burri (2012) ....................................................................................................................................................... 134
Example Qs final exam ............................................................................................................................................ 138
2
, Studiegids
Leerdoelen
Upon completion of this course students:
• Have knowledge and understanding of cultural and creative industries from the
point of view of business economics in general and management science in
specific. Some examples of cultural industries are theater, opera, ballet and
visual arts; creative industries include music, film, television, festivals, fashion
and computer gaming;
• Have knowledge of current issues and challenges in the cultural and creative
industries in an international and societal context;
• Have knowledge of different approaches and solutions to business issues
specific to the cultural and creative industries;
• Are able to apply academic theories and frameworks from business economics
and management science to recent business cases in the cultural and creative
industries;
• Are able to critically reflect on current business and management research;
• Are able to formulate cohesive arguments in reference to current business or
managerial cases, supported by appropriate theories;
• Are able to report clearly and concisely, both orally and in writing;
• Are able to cooperate in multidisciplinary and international teams.
3
, Inhoud
The course consists of six weeks of two-hour plenary lectures and two-hour tutorials. In
the lectures theories related to that week's required readings are discussed. Each lecture
will focus on a specific theme such as: competitive dynamics, marketing strategy,
organisation theory, the impact of new technology and international business. In the
lectures we will examine the apparent and real differences between the creative
industries (for example movies) and other industries (for example shampoo). In the
tutorials the emphasis lies on theories in relation to business cases from the cultural and
creative industries. Students will hand in group case assignments before the start of
each tutorial. These case assignments will be the input for the discussions during the
tutorials and (partly) be graded.
Aanbevolen voorkennis
The course is suitable for students with an interest in cultural and/or creative
industries, especially for those who intend to follow the Entrepreneurship and
Management in the Creative Industries specialization track in the Master in Business
Administration. The course is also open to students from other programmes/ faculties
who have some basic knowledge of (business) economics and who are interested in the
entrepreneurship and management aspects of the cultural and creative industries.
Werkvorm
Weekly one two-hour plenary lecture and one two-hour tutorial.
Assignments are made by groups of three or four students. Groups write a short essay
(of about 1,400-1,600 words) every week and hand it in before the start of the tutorial.
In these six essays, the groups either defend or oppose each of the two theses in relation
to an industry case (of about 1,500-2,000 words), in which they apply the theories from
that week’s literature.
Contacturen
Cursusweek Werkvorm Uren per week
1-3 Hoorcollege 2
1-3 Werkgroep 2
5-7 Hoorcollege 2
5-7 Werkgroep 2
8 Tentamen 3
Studiemateriaal
The literature will consist of papers / articles and will be made available on Canvas.
Toetsing en toetsdata
• The final grade consists of group assignments and an individual examination at
the end of the course.
• Group assignments:
§ Two group assignments from weeks 2 and 3 are graded and together
will count as the midterm examination (30%);
§ one random group assignment from weeks 5, 6, or 7 will be graded
(10%).
4
