Le Méridien Piccadilly
Appendices Research Report
July 2017
Merel Donkers (1309862)
Frida Joustra (1310534)
Celesta van der Laan (1316265)
Willemijn Odekerken (1307150)
Jasmijn Stenzler (1320289)
Martijn Zengerink (1323075)
, Table of Contents
Appendix 1 Financial analysis ................................................................................................................ 4
Occupancy percentage ........................................................................................................................ 4
Revenue per available room ............................................................................................................... 4
Appendix 2 Trend Analysis .................................................................................................................... 5
Appendix 3 Branche analysis.................................................................................................................. 8
London overnight visits, nights and expenditures 2009-2014 ............................................................ 8
Overseas business and leisure visits by quarter, 2014 ........................................................................ 8
Appendix 4 SWOT-analysis ................................................................................................................... 9
SWOT scheme .................................................................................................................................... 9
SWOT descriptions............................................................................................................................. 9
Strengths ......................................................................................................................................... 9
Weaknesses .................................................................................................................................. 10
Opportunities ................................................................................................................................ 11
Threats .......................................................................................................................................... 12
Appendix 5 Semi-structured interview focus group ............................................................................. 13
Appendix 6 Survey ............................................................................................................................... 14
The script: ......................................................................................................................................... 14
First part: demographic questions..................................................................................................... 15
Second part: critical incident ............................................................................................................ 15
Third part: motivations for sharing e-WoM ..................................................................................... 16
Appendix 7 Standardized service recovery procedure of Starwood ..................................................... 19
Appendix 8 Transcriptions focus groups 1 ........................................................................................... 20
Focus group 1 students HMSM ........................................................................................................ 20
Focus group 2 students international business.................................................................................. 33
Focus group 3 Teachers HMSM ....................................................................................................... 45
Focus group 4 Teachers international business. ............................................................................... 62
Appendix 9 Coding scheme focus groups 1.......................................................................................... 71
Appendix 10 Demographic Information ............................................................................................... 72
Appendix 11 Transcriptions survey ...................................................................................................... 74
Appendix 12 Coding scheme survey .................................................................................................. 131
Report Author Version Date
2/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
, Appendix 13 Descriptive statistics paired sample t-test ..................................................................... 134
Appendix 14 Chronbach’s Alpha........................................................................................................ 135
Appendix 15 Independent sample t-test .............................................................................................. 136
Appendix 16 Transcriptions interviews associates ............................................................................. 139
Appendix 17 Coding scheme interviews associates............................................................................ 173
Appendix 18 Transcription focus groups 2 ......................................................................................... 174
Focus group 1 Students HMSM ..................................................................................................... 174
Focusgroup 2 Teachers HMSM ................................................................................................. 184
Focus Group 3 Students HMSM .................................................................................................... 195
Focusgroup 4 Students HMSM .................................................................................................. 204
Appendix 19 Coding scheme focusgroup 2 ........................................................................................ 212
Report Author Version Date
3/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
, Appendix 1 Financial analysis
Occupancy percentage
Occupancy %
120,0
100,0
80,0
60,0
Benchmark Occ%
40,0 Le Méridien Piccadilly Occ%
20,0
0,0
Jul 14
Jul 15
Jul 16
May 14
May 15
May 16
Mar 14
Sep 14
Nov 14
Mar 15
Sep 15
Nov 15
Mar 16
Sep 16
Nov 16
Jan 14
Jan 15
Jan 16
Revenue per available room
RevPar
250,00
200,00
150,00
Benchmark RevPar
100,00
50,00 Le Méridien Piccadilly RevPar
0,00
Jul 14
Jul 15
Jul 16
May 14
Nov 14
May 15
Nov 15
May 16
Nov 16
Jan 14
Mar 14
Sep 14
Jan 15
Mar 15
Sep 15
Jan 16
Mar 16
Sep 16
Report Author Version Date
4/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
Appendices Research Report
July 2017
Merel Donkers (1309862)
Frida Joustra (1310534)
Celesta van der Laan (1316265)
Willemijn Odekerken (1307150)
Jasmijn Stenzler (1320289)
Martijn Zengerink (1323075)
, Table of Contents
Appendix 1 Financial analysis ................................................................................................................ 4
Occupancy percentage ........................................................................................................................ 4
Revenue per available room ............................................................................................................... 4
Appendix 2 Trend Analysis .................................................................................................................... 5
Appendix 3 Branche analysis.................................................................................................................. 8
London overnight visits, nights and expenditures 2009-2014 ............................................................ 8
Overseas business and leisure visits by quarter, 2014 ........................................................................ 8
Appendix 4 SWOT-analysis ................................................................................................................... 9
SWOT scheme .................................................................................................................................... 9
SWOT descriptions............................................................................................................................. 9
Strengths ......................................................................................................................................... 9
Weaknesses .................................................................................................................................. 10
Opportunities ................................................................................................................................ 11
Threats .......................................................................................................................................... 12
Appendix 5 Semi-structured interview focus group ............................................................................. 13
Appendix 6 Survey ............................................................................................................................... 14
The script: ......................................................................................................................................... 14
First part: demographic questions..................................................................................................... 15
Second part: critical incident ............................................................................................................ 15
Third part: motivations for sharing e-WoM ..................................................................................... 16
Appendix 7 Standardized service recovery procedure of Starwood ..................................................... 19
Appendix 8 Transcriptions focus groups 1 ........................................................................................... 20
Focus group 1 students HMSM ........................................................................................................ 20
Focus group 2 students international business.................................................................................. 33
Focus group 3 Teachers HMSM ....................................................................................................... 45
Focus group 4 Teachers international business. ............................................................................... 62
Appendix 9 Coding scheme focus groups 1.......................................................................................... 71
Appendix 10 Demographic Information ............................................................................................... 72
Appendix 11 Transcriptions survey ...................................................................................................... 74
Appendix 12 Coding scheme survey .................................................................................................. 131
Report Author Version Date
2/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
, Appendix 13 Descriptive statistics paired sample t-test ..................................................................... 134
Appendix 14 Chronbach’s Alpha........................................................................................................ 135
Appendix 15 Independent sample t-test .............................................................................................. 136
Appendix 16 Transcriptions interviews associates ............................................................................. 139
Appendix 17 Coding scheme interviews associates............................................................................ 173
Appendix 18 Transcription focus groups 2 ......................................................................................... 174
Focus group 1 Students HMSM ..................................................................................................... 174
Focusgroup 2 Teachers HMSM ................................................................................................. 184
Focus Group 3 Students HMSM .................................................................................................... 195
Focusgroup 4 Students HMSM .................................................................................................. 204
Appendix 19 Coding scheme focusgroup 2 ........................................................................................ 212
Report Author Version Date
3/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
, Appendix 1 Financial analysis
Occupancy percentage
Occupancy %
120,0
100,0
80,0
60,0
Benchmark Occ%
40,0 Le Méridien Piccadilly Occ%
20,0
0,0
Jul 14
Jul 15
Jul 16
May 14
May 15
May 16
Mar 14
Sep 14
Nov 14
Mar 15
Sep 15
Nov 15
Mar 16
Sep 16
Nov 16
Jan 14
Jan 15
Jan 16
Revenue per available room
RevPar
250,00
200,00
150,00
Benchmark RevPar
100,00
50,00 Le Méridien Piccadilly RevPar
0,00
Jul 14
Jul 15
Jul 16
May 14
Nov 14
May 15
Nov 15
May 16
Nov 16
Jan 14
Mar 14
Sep 14
Jan 15
Mar 15
Sep 15
Jan 16
Mar 16
Sep 16
Report Author Version Date
4/217 Appendices Research Report Projectgroup 3 Version 1.2 06.07.2017
Le Mérdien Piccadilly
