FINAL TESTBANK FOR MARKETING RESEARCH 2024

FINAL TESTBANK FOR MARKETING RESEARCH 2024 Which of the following is NOT one of the components of the marketing information system? A) internal reports B) marketing intelligence C) marketing decision support D) consumer information support system E) marketing research system - -answer-D) consumer information support system The information system that gathers information generated by internal reports such as orders, billing, receivables, inventory levels, and so on is called the: A) consumer information support system. B) marketing research system. C) decision support system. D) internal reports system. E) marketing intelligence system - -answer-D) Internal reports system 19) Which of the following marketing information system components gathers information about events and happenings "outside" of the firm? A) marketing intelligence B) internal reports system C) consumer information support system D) external environment reporting system E) decision support system - -answer-A) marketing intelligence 20) Which of the following marketing information system components provides studies conducted for specific situations facing the company? A) marketing intelligence system B) marketing research system C) consumer information support system D) decision support system E) internal reports system - -answer-B) marketing research system Which of the following marketing information system components is NOT continuous? A) consumer information support system B) marketing research system C) internal report system D) decision support system E) marketing intelligence system - -answer-B) marketing research system 30) Professional organizations try to prescribe ethical behavior for members by creating: A) representatives in churches to influence future researchers. B) codes of ethical behavior. C) lobbyists who fight for higher ethical standards in government. D) examples of poor ethical behavior in other professions. E) means to participate in the development of certification standards in professions other than marketing research. - -answer-B) codes of ethical behavior 31) What does sugging refer to? A) selling under the guise of a survey B) fund raising under the guise of a survey C) collecting data