Surname 1
Student’s name
Professor’s name
Course
Date
HOME IMPROVEMENT INDUSTRY
1) Explain the common combinations of products and services offered in your industry
Hill Lumber Yard Industry
Hill lumber yard is a home improvement industry that deals with products that are used for an
interior home upgrade such as electrical and plumbing, and exterior home upgrade which
consists of concrete, masonry, roofing, etc. we also deal with upgrading home surrounding such
as garden or garage improvement. So many people want to renovate, redesign, repair, expand or
add rooms or add other feature which makes them more comfortable and safe. We also offer
general services (Amnaganti, pp. 299-302). Hill lumber yard has contractors who are licensed and
insured so that homeowners will not have to go through the stress of buying products and going
out to look for licensed contractors. This reduces the risk of homeowners being robbed or getting
unsatisfying services offered by fake contractors.
At hill lumber yard, we make sure that our clients are comfortable in their homes by offering
products services that upgrade heating and air conditioning systems, increasing the capacity of
plumbing and electrical system, adding luxurious features in the kitchen, or putting a hot tub spa
, Surname 2
in the bathroom, impenetrable walls especially in the bedrooms and bathrooms and
waterproofing basements (Harvard Business Review 229 pp). We also offer maintenance and repair,
which includes furniture polish, repairing a plumbing and electrical systems, replacing new
construction windows, roof tear-off and replacement, and other home maintenance.
We offer products and services for additional space in the house by extending the house by
adding rooms to the side of the client's home or adding new units of construction and turning
marginal areas such as basements and attics into livable spaces. We also offer safety measures
services such as security doors, windows, and shutters (Srikant pp.299). Standby generators for
providing power in case of power failure, fire and raider alarm, and fire extinguishing systems to
safeguard homes as well as bomb shelters to areas known for nuclear war.
2) Identify the ways in which those market offerings are categorized, including product
lines, brands, new product development, and product practices like bundling.
Home improvement products are categorized according to usage and price level:
a. Basic home necessities – door and window handles, lamps, screwdrivers, and light bulbs
are categorized together, and the prices are not high and don't vary that much. The price
range is up to $25.
b. Simple hardware, tools, and accessories – a set of screwdrivers, fire detectors, different
types of filters, shower, and kitchen hardware parts. The price of hardware tools is a little
bit high compared to basic home necessities. The price range is $25 - $50
c. Simple power tools and accessories – these are products like power drills, kitchen and
bathroom faucets, fans, and sinks. Their prices range from $50 - $100.
Student’s name
Professor’s name
Course
Date
HOME IMPROVEMENT INDUSTRY
1) Explain the common combinations of products and services offered in your industry
Hill Lumber Yard Industry
Hill lumber yard is a home improvement industry that deals with products that are used for an
interior home upgrade such as electrical and plumbing, and exterior home upgrade which
consists of concrete, masonry, roofing, etc. we also deal with upgrading home surrounding such
as garden or garage improvement. So many people want to renovate, redesign, repair, expand or
add rooms or add other feature which makes them more comfortable and safe. We also offer
general services (Amnaganti, pp. 299-302). Hill lumber yard has contractors who are licensed and
insured so that homeowners will not have to go through the stress of buying products and going
out to look for licensed contractors. This reduces the risk of homeowners being robbed or getting
unsatisfying services offered by fake contractors.
At hill lumber yard, we make sure that our clients are comfortable in their homes by offering
products services that upgrade heating and air conditioning systems, increasing the capacity of
plumbing and electrical system, adding luxurious features in the kitchen, or putting a hot tub spa
, Surname 2
in the bathroom, impenetrable walls especially in the bedrooms and bathrooms and
waterproofing basements (Harvard Business Review 229 pp). We also offer maintenance and repair,
which includes furniture polish, repairing a plumbing and electrical systems, replacing new
construction windows, roof tear-off and replacement, and other home maintenance.
We offer products and services for additional space in the house by extending the house by
adding rooms to the side of the client's home or adding new units of construction and turning
marginal areas such as basements and attics into livable spaces. We also offer safety measures
services such as security doors, windows, and shutters (Srikant pp.299). Standby generators for
providing power in case of power failure, fire and raider alarm, and fire extinguishing systems to
safeguard homes as well as bomb shelters to areas known for nuclear war.
2) Identify the ways in which those market offerings are categorized, including product
lines, brands, new product development, and product practices like bundling.
Home improvement products are categorized according to usage and price level:
a. Basic home necessities – door and window handles, lamps, screwdrivers, and light bulbs
are categorized together, and the prices are not high and don't vary that much. The price
range is up to $25.
b. Simple hardware, tools, and accessories – a set of screwdrivers, fire detectors, different
types of filters, shower, and kitchen hardware parts. The price of hardware tools is a little
bit high compared to basic home necessities. The price range is $25 - $50
c. Simple power tools and accessories – these are products like power drills, kitchen and
bathroom faucets, fans, and sinks. Their prices range from $50 - $100.
