Full download please contact or qidiantiku.com
Chapter 01
Introduction to the World of Retailing
Multiple Choice Questions
1. The largest sectors in terms of retail sales are:
A. General merchandise and Clothing
B. Pharmacies and Building supplies
C. Food, Beverage, and Automotive
D. Furniture and Pharmacies
E. Automotive and Building supplies
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
2. Retail managers must make complex decisions including all of the following EXCEPT:
A. Target markets
B. Retail locations
C. Merchandise and services offerings
D. Mission statement
E. Training and motivating sales associates
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
Full download please contact or qidiantiku.com
,Full download please contact or qidiantiku.com
3. What is retailing?
A. It is the set of business activities that adds value to the products and services sold to
consumers for their personal or family use
B. It is the merchandising component of the retail mix
C. It is the strategy retailers and vendors use to get products into the stores
D. It is the process of offering products in smaller quantities for consumer consumption
patterns
E. It is the ability to offer enough variety in a store to encourage one-stop shopping
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
4. Which of the following businesses would be considered a retailer?
A. Your local hair salon
B. Air Canada
C. Tim Hortons
D. Canadian Tire
E. Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
5. Which of the following is most likely to be considered a retailer?
A. A cyber-security firm
B. A university
C. A marketing agency
D. A long-haul freight transportation logistics provider
E. A commercial realtor
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
Full download please contact or qidiantiku.com
,Full download please contact or qidiantiku.com
6. A retailer's role in the distribution channel is to:
A. act as the liaison between manufacturers and wholesalers
B. buy merchandise exclusively from the manufacturers
C. negotiate with consumers through a series of focus groups
D. satisfy the needs of the consumers
E. sell to wholesalers
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
7. What best describes firms that perform more than one set of activities in the distribution
channel?
A. Channel diversification
B. Distribution channel
C. Horizontal integration
D. Vertical development
E. Vertical integration
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
Full download please contact or qidiantiku.com
, Full download please contact or qidiantiku.com
8. Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it sells
in its retail outlet at its own factory in Canada. Prior Snowboards is practising:
A. demographic marketing.
B. globalization.
C. product-related marketing.
D. vertical integration.
E. wholesaling.
Because the retail chain owns its own manufacturing facility, it is an example of vertical
integration.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
9. If a chain of flower shops opened a plant nursery to provide gift plants and cut flowers to
all of its outlets within a 300-mile radius, the chain would be practicing:
A. vertical integration
B. channel expansion
C. horizontal expansion
D. vertical retailing
E. service marketing
The florist is performing more than one channel function.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
Full download please contact or qidiantiku.com
Chapter 01
Introduction to the World of Retailing
Multiple Choice Questions
1. The largest sectors in terms of retail sales are:
A. General merchandise and Clothing
B. Pharmacies and Building supplies
C. Food, Beverage, and Automotive
D. Furniture and Pharmacies
E. Automotive and Building supplies
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Medium
Learning Objective: 01-03 Know the economic significance of retailing in Canada.
Topic: 01-06 Retail sales in Canada
2. Retail managers must make complex decisions including all of the following EXCEPT:
A. Target markets
B. Retail locations
C. Merchandise and services offerings
D. Mission statement
E. Training and motivating sales associates
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-05 Discuss different types of decisions retail managers make.
Topic: 01-13 Developing a retail strategy
Full download please contact or qidiantiku.com
,Full download please contact or qidiantiku.com
3. What is retailing?
A. It is the set of business activities that adds value to the products and services sold to
consumers for their personal or family use
B. It is the merchandising component of the retail mix
C. It is the strategy retailers and vendors use to get products into the stores
D. It is the process of offering products in smaller quantities for consumer consumption
patterns
E. It is the ability to offer enough variety in a store to encourage one-stop shopping
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
4. Which of the following businesses would be considered a retailer?
A. Your local hair salon
B. Air Canada
C. Tim Hortons
D. Canadian Tire
E. Your local hair salon, Air Canada, Tim Hortons, and Canadian Tire
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
5. Which of the following is most likely to be considered a retailer?
A. A cyber-security firm
B. A university
C. A marketing agency
D. A long-haul freight transportation logistics provider
E. A commercial realtor
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-01 Define retailing.
Topic: 01-01 What is Retailing
Full download please contact or qidiantiku.com
,Full download please contact or qidiantiku.com
6. A retailer's role in the distribution channel is to:
A. act as the liaison between manufacturers and wholesalers
B. buy merchandise exclusively from the manufacturers
C. negotiate with consumers through a series of focus groups
D. satisfy the needs of the consumers
E. sell to wholesalers
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
7. What best describes firms that perform more than one set of activities in the distribution
channel?
A. Channel diversification
B. Distribution channel
C. Horizontal integration
D. Vertical development
E. Vertical integration
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
Full download please contact or qidiantiku.com
, Full download please contact or qidiantiku.com
8. Prior Snowboards located in Whistler, B.C. manufactures many of the snowboards it sells
in its retail outlet at its own factory in Canada. Prior Snowboards is practising:
A. demographic marketing.
B. globalization.
C. product-related marketing.
D. vertical integration.
E. wholesaling.
Because the retail chain owns its own manufacturing facility, it is an example of vertical
integration.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
9. If a chain of flower shops opened a plant nursery to provide gift plants and cut flowers to
all of its outlets within a 300-mile radius, the chain would be practicing:
A. vertical integration
B. channel expansion
C. horizontal expansion
D. vertical retailing
E. service marketing
The florist is performing more than one channel function.
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Medium
Learning Objective: 01-02 Understand the role retailers play in the distribution channel and the functions they perform.
Topic: 01-02 A retailer's role in a distribution channel
Full download please contact or qidiantiku.com
