Readings:
Globalisation: Fun Facts on Globalisation that Help Us Learn about Large Company Practices
- Friedman (1999) – Lexus vs the Olive Tree
- Friedman (2005) – The World is Flat
- Ghemawat (2008) – World 3.0
- Hollensen (2017) – Driving and restraining forces of globalisation
- Usunier and Lee (2013) 4 x characteristics of global consumer culture
- Levitt (1983) – globalization and global monoculture
- Clark (1997) – Definition of globalization (intensity and extent)
- Perlmutter (1964) – EPRG framework (Ethnocentric, polycentric, regiocentric, geocentric)
Theories of internationalization:
Jump When Countries Develop. Money Just Seems to Be Central
- Johanson and Wiedersheim-Paul (1975) – Uppsala approach to incrementalisation
- Coase (1937) – TCA theory
- Dunning (1980) – OLI model
- Mattson and Johanson (1988) – Network theory
- Solberg (1997) – Preparedness for globalization
- Buckley and Casson (1976) – Internalisation
Culture:
The Kind Generous Locals Use Language to Discuss Matters. Culturally Diverse Regions Have
Helpful Similarities.
- Tylor (1881) – definition of culture
- Keegan and Green (2015) – 3 x manifestations of culture
- Levitt (1983) – globalization and global monoculture
- Usunier and Lee (2013) 4 x characteristics of global consumer culture
- de Mooji (2010) – culture divergence and convergence
- Craig and Douglas (2006) – consequences of marketing on culture
- Ritzer (1993) McDonaldisation
- Hall (1960) – low/high context cultures
- Hofstede – cultural framework
- Schwartz (1992) – circumflex model of human values
Just When One Leader Has Attitudes
- Johanson and Wiedersheim‐Paul (1975) – definition of psychic distance
- O’Grady and Lane (1996) – psychic paradox
- Håkanson and Ambos (2010) – difficulties associated with psychic distance
Emerging Markets: Some Key Places Drive Change
- Sheth (2011) – emerging countries as central to strategy not peripheral + characteristics of
emerging markets, rethinking marketing practice, strategy and theory
- Khanna and Palepu (2010) – definition of institutional voids
Globalisation: Fun Facts on Globalisation that Help Us Learn about Large Company Practices
- Friedman (1999) – Lexus vs the Olive Tree
- Friedman (2005) – The World is Flat
- Ghemawat (2008) – World 3.0
- Hollensen (2017) – Driving and restraining forces of globalisation
- Usunier and Lee (2013) 4 x characteristics of global consumer culture
- Levitt (1983) – globalization and global monoculture
- Clark (1997) – Definition of globalization (intensity and extent)
- Perlmutter (1964) – EPRG framework (Ethnocentric, polycentric, regiocentric, geocentric)
Theories of internationalization:
Jump When Countries Develop. Money Just Seems to Be Central
- Johanson and Wiedersheim-Paul (1975) – Uppsala approach to incrementalisation
- Coase (1937) – TCA theory
- Dunning (1980) – OLI model
- Mattson and Johanson (1988) – Network theory
- Solberg (1997) – Preparedness for globalization
- Buckley and Casson (1976) – Internalisation
Culture:
The Kind Generous Locals Use Language to Discuss Matters. Culturally Diverse Regions Have
Helpful Similarities.
- Tylor (1881) – definition of culture
- Keegan and Green (2015) – 3 x manifestations of culture
- Levitt (1983) – globalization and global monoculture
- Usunier and Lee (2013) 4 x characteristics of global consumer culture
- de Mooji (2010) – culture divergence and convergence
- Craig and Douglas (2006) – consequences of marketing on culture
- Ritzer (1993) McDonaldisation
- Hall (1960) – low/high context cultures
- Hofstede – cultural framework
- Schwartz (1992) – circumflex model of human values
Just When One Leader Has Attitudes
- Johanson and Wiedersheim‐Paul (1975) – definition of psychic distance
- O’Grady and Lane (1996) – psychic paradox
- Håkanson and Ambos (2010) – difficulties associated with psychic distance
Emerging Markets: Some Key Places Drive Change
- Sheth (2011) – emerging countries as central to strategy not peripheral + characteristics of
emerging markets, rethinking marketing practice, strategy and theory
- Khanna and Palepu (2010) – definition of institutional voids
