UGBA 10: Module 2 Marketing
Marketing - correct answer the process of creating value for customers and building strong customer
relationships in oder to capture value from customers on return
Way to shape impressions/build relationships 1 - correct answer advertising
Way to shape impressions/build relationships 2 - correct answer price
Way to shape impressions/build relationships 3 - correct answer community, other users, spokespeople
Way to shape impressions/build relationships 4 - correct answer Name, logo, and characters
Way to shape impressions/build relationships 5 - correct answer Website
Way to shape impressions/build relationships 6 - correct answer Product Experience (quality)
Way to shape impressions/build relationships 7 - correct answer product distribution/availability
Way to shape impressions/build relationships 8 - correct answer purchase experience
Way to shape impressions/build relationships 9 - correct answer post purchase services
Way to shape impressions/build relationships 10 - correct answer Reviews
Way to shape impressions/build relationships 11 - correct answer Reputation
, Market - correct answer a group of end users with an unsatisfied need and the desire and the means to
fill it
Value Proposition - correct answer Benefits they provide customers and how they differ from
competitors
Customer Segmentation - correct answer grouping customers by shared needs or preferences allows
marketing to be more effective
Types of Info Generating Customer Insights 1 - correct answer Customer psychographics and
demographics
Types of Info Generating Customer Insights 2 - correct answer Perceptions, beliefs, motivations, and
behaviors
Types of Info Generating Customer Insights 3 - correct answer Satisfaction and path to purchase
Types of Info Generating Customer Insights 4 - correct answer Purchase drivers: what is important
Types of Info Generating Customer Insights 5 - correct answer Purchase Barriers: What gets in the way?
Types of Info Generating Customer Insights 6 - correct answer Price Sensitivity
Source of Customer Insight: Internal View includes - correct answer includes employees (sales, customer
service), and sales data
Source of Customer Insight: External View includes - correct answer Customer Advisory Boards, Custom
Research, Third Party/syndicated research, competitive intelligence, social media
Goal of Marketing - correct answer To create value for the business by creating value for customers
Marketing - correct answer the process of creating value for customers and building strong customer
relationships in oder to capture value from customers on return
Way to shape impressions/build relationships 1 - correct answer advertising
Way to shape impressions/build relationships 2 - correct answer price
Way to shape impressions/build relationships 3 - correct answer community, other users, spokespeople
Way to shape impressions/build relationships 4 - correct answer Name, logo, and characters
Way to shape impressions/build relationships 5 - correct answer Website
Way to shape impressions/build relationships 6 - correct answer Product Experience (quality)
Way to shape impressions/build relationships 7 - correct answer product distribution/availability
Way to shape impressions/build relationships 8 - correct answer purchase experience
Way to shape impressions/build relationships 9 - correct answer post purchase services
Way to shape impressions/build relationships 10 - correct answer Reviews
Way to shape impressions/build relationships 11 - correct answer Reputation
, Market - correct answer a group of end users with an unsatisfied need and the desire and the means to
fill it
Value Proposition - correct answer Benefits they provide customers and how they differ from
competitors
Customer Segmentation - correct answer grouping customers by shared needs or preferences allows
marketing to be more effective
Types of Info Generating Customer Insights 1 - correct answer Customer psychographics and
demographics
Types of Info Generating Customer Insights 2 - correct answer Perceptions, beliefs, motivations, and
behaviors
Types of Info Generating Customer Insights 3 - correct answer Satisfaction and path to purchase
Types of Info Generating Customer Insights 4 - correct answer Purchase drivers: what is important
Types of Info Generating Customer Insights 5 - correct answer Purchase Barriers: What gets in the way?
Types of Info Generating Customer Insights 6 - correct answer Price Sensitivity
Source of Customer Insight: Internal View includes - correct answer includes employees (sales, customer
service), and sales data
Source of Customer Insight: External View includes - correct answer Customer Advisory Boards, Custom
Research, Third Party/syndicated research, competitive intelligence, social media
Goal of Marketing - correct answer To create value for the business by creating value for customers
