International Marketing Exam 1
(Chapters 1-4)
International marketing can be defined as:
A) the creation of domestic processes that aim to enhance indigenous production and minimize the
need for imports.
B) the performance of business activities to sell a company's goods and services for a profit in more than
one nation.
C) the implementation of marketing strategies to deal with the domestic economic climate to improve
the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a cou - correct
answer B) the performance of business activities to sell a company's goods and services for a profit in
more than one nation.
Domestic marketing differs from international marketing as domestic marketing:
A) involves performance of business activities across national borders.
B) fails to consider the political, legal or economic issues of the marketing environment.
C) involves business activities like pricing, production and distribution, aimed toward a single market.
D) involves the task of adapting and adjusting to the uncontrollable geographic forces of the marketing
environment.
E) involves development of stra - correct answer C) involves business activities like pricing, production
and distribution, aimed toward a single market.
Which of the following would be considered an uncontrollable element in the foreign environment?
A) Channels of distribution
B) Research
C) Cultural forces
D) Promotion
E) Domestic economic climate - correct answer C) Cultural forces
,Which of the following is a domestic environment uncontrollable that can have a direct effect on the
success of a foreign venture?
A) Level of technology
B) Structure of distribution
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - correct answer C) Economic climate
Elements such as structure of distribution and cultural forces are regarded as _____.
A) home country variables
B) foreign environment controllables
C) domestic environment uncontrollables
D) foreign environment uncontrollables
E) domestic environment controllables - correct answer D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a company's
competitive position in foreign markets due to its influence on the company's investment capabilities?
A) Availability of skilled workforce
B) Cultural forces favoring economic growth
C) High level of technological expertise
D) Disturbed domestic economy
E) Provision of advanced infrastructure in foreign market - correct answer D) Disturbed domestic
economy
When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it
assumed that it would be able to use its television and print advertising measures that had worked very
well in the United States and other countries. However, the company soon learned that literacy rates and
ability to access television in other areas of the world were not comparable to the level prevalent in the
home country. This pushed the company to think of other promotional measures that - correct answer
D) foreign environment uncontrollables.
, Allen's is a cosmetics company in the UK. When Allen's ventured into the Chinese market by setting up a
manufacturing plant in China, the activists in China rallied against the company claiming that they are
exploiting the cheap labor available there. They demanded that the manufacturing plant be closed
down. Which of the following foreign environment uncontrollables is posing a challenge to Allen's in the
above scenario?
A) Sales measures
B) Competitive forces
C) Marketing concepts
D) Level - correct answer E) Political/legal forces
Sean Jay's, a successful retail chain from Spain, failed to establish their market in Germany. The main
reasons for their failure were designing their retail outlets in the same way as in Spain and selling their
products at low prices. The people in Spain like to purchase products at prices they feel as bargain price,
whereas people in Germany often associate low prices with a poor quality product. This shows that Sean
Jay's failed to adapt to which of the following uncontrollable factors?
A) P - correct answer E) Cultural influences
One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is
still tied culturally to the business models that work in the Philippines. These models do not work well in
the United States. Which of the following best explains the difficulty Philippe is experiencing?
A) Xenophobia
B) Self-reference criterion
C) Globalism
D) Racism
E) Intellectual challenges - correct answer B) Self-reference criterion
_____ is generally a problem when managers from affluent countries work with managers and markets
in less-affluent countries.
A) Xenocentrism
B) Nativism
C) Multiculturalism
D) Ethnocentrism
E) Global redlining - correct answer D) Ethnocentrism
(Chapters 1-4)
International marketing can be defined as:
A) the creation of domestic processes that aim to enhance indigenous production and minimize the
need for imports.
B) the performance of business activities to sell a company's goods and services for a profit in more than
one nation.
C) the implementation of marketing strategies to deal with the domestic economic climate to improve
the investments in home markets.
D) the exchange of goods and services between companies within the boundaries of a cou - correct
answer B) the performance of business activities to sell a company's goods and services for a profit in
more than one nation.
Domestic marketing differs from international marketing as domestic marketing:
A) involves performance of business activities across national borders.
B) fails to consider the political, legal or economic issues of the marketing environment.
C) involves business activities like pricing, production and distribution, aimed toward a single market.
D) involves the task of adapting and adjusting to the uncontrollable geographic forces of the marketing
environment.
E) involves development of stra - correct answer C) involves business activities like pricing, production
and distribution, aimed toward a single market.
Which of the following would be considered an uncontrollable element in the foreign environment?
A) Channels of distribution
B) Research
C) Cultural forces
D) Promotion
E) Domestic economic climate - correct answer C) Cultural forces
,Which of the following is a domestic environment uncontrollable that can have a direct effect on the
success of a foreign venture?
A) Level of technology
B) Structure of distribution
C) Economic climate
D) Cultural forces
E) Geography and Infrastructure - correct answer C) Economic climate
Elements such as structure of distribution and cultural forces are regarded as _____.
A) home country variables
B) foreign environment controllables
C) domestic environment uncontrollables
D) foreign environment uncontrollables
E) domestic environment controllables - correct answer D) foreign environment uncontrollables
Which of the following uncontrollable elements is likely to have an adverse effect on a company's
competitive position in foreign markets due to its influence on the company's investment capabilities?
A) Availability of skilled workforce
B) Cultural forces favoring economic growth
C) High level of technological expertise
D) Disturbed domestic economy
E) Provision of advanced infrastructure in foreign market - correct answer D) Disturbed domestic
economy
When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it
assumed that it would be able to use its television and print advertising measures that had worked very
well in the United States and other countries. However, the company soon learned that literacy rates and
ability to access television in other areas of the world were not comparable to the level prevalent in the
home country. This pushed the company to think of other promotional measures that - correct answer
D) foreign environment uncontrollables.
, Allen's is a cosmetics company in the UK. When Allen's ventured into the Chinese market by setting up a
manufacturing plant in China, the activists in China rallied against the company claiming that they are
exploiting the cheap labor available there. They demanded that the manufacturing plant be closed
down. Which of the following foreign environment uncontrollables is posing a challenge to Allen's in the
above scenario?
A) Sales measures
B) Competitive forces
C) Marketing concepts
D) Level - correct answer E) Political/legal forces
Sean Jay's, a successful retail chain from Spain, failed to establish their market in Germany. The main
reasons for their failure were designing their retail outlets in the same way as in Spain and selling their
products at low prices. The people in Spain like to purchase products at prices they feel as bargain price,
whereas people in Germany often associate low prices with a poor quality product. This shows that Sean
Jay's failed to adapt to which of the following uncontrollable factors?
A) P - correct answer E) Cultural influences
One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is
still tied culturally to the business models that work in the Philippines. These models do not work well in
the United States. Which of the following best explains the difficulty Philippe is experiencing?
A) Xenophobia
B) Self-reference criterion
C) Globalism
D) Racism
E) Intellectual challenges - correct answer B) Self-reference criterion
_____ is generally a problem when managers from affluent countries work with managers and markets
in less-affluent countries.
A) Xenocentrism
B) Nativism
C) Multiculturalism
D) Ethnocentrism
E) Global redlining - correct answer D) Ethnocentrism
