CPCA Practice Test Complete Questions with 100%
Correct Answers
1. Is the acronym GMROI important to the practice of category management?
No
1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention?
No
1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point
of purchase?
No
1. Which one of these statements best represents an attribute of a Club store?
1.
a. Club stores offer a better value for consumers and as a result of that the channel is growing
1. Which of the following best describes three in-store retail factors affected by SKU proliferation?
a. Variety, placement and space
1. Which of the following pricing strategies is Walmart's primary go to market approach?
a. EDLP
1. Which of the following best reflect the tactics of limited assortment stores?
a. Limited SKU counts, low prices, limited service, small store footprint
1. The grocery industry is basically recession proof; therefore in difficult economic time's shelf planning
strategy won't change.
False
1. Is Base Volume additional sales beyond what is expected due to promotional activity?
No
1. Is the acronym DOS the average number of days current inventory will last?
Yes
1. Is facing the count or linear space a single product occupies?
Yes
1. Which of the following best represents the primary concerns driving shopper purchase decisions?
a. Quality, value and convenience
Correct Answers
1. Is the acronym GMROI important to the practice of category management?
No
1. Is the acronym DSD in-store merchandising materials used to catch shopper's attention?
No
1. Does referring to a product as incremental mean that the product is unavailable at the shelf or point
of purchase?
No
1. Which one of these statements best represents an attribute of a Club store?
1.
a. Club stores offer a better value for consumers and as a result of that the channel is growing
1. Which of the following best describes three in-store retail factors affected by SKU proliferation?
a. Variety, placement and space
1. Which of the following pricing strategies is Walmart's primary go to market approach?
a. EDLP
1. Which of the following best reflect the tactics of limited assortment stores?
a. Limited SKU counts, low prices, limited service, small store footprint
1. The grocery industry is basically recession proof; therefore in difficult economic time's shelf planning
strategy won't change.
False
1. Is Base Volume additional sales beyond what is expected due to promotional activity?
No
1. Is the acronym DOS the average number of days current inventory will last?
Yes
1. Is facing the count or linear space a single product occupies?
Yes
1. Which of the following best represents the primary concerns driving shopper purchase decisions?
a. Quality, value and convenience
