BTEC IT Unit 3 Using Social Media In Business Assignment 2 part 2 (+Guide)- Analysis and Evaluation of Social Media Content (Distinction)

IMPLEMENTATION,
ANALYSIS AND
Assignment 2
EVALUATION OF Part 2
SOCIAL MEDIA
CONTENT
Unit 3: Using Social Media in Business

,Table of Contents:
Pt1 Producing and Optimising Content for social media:......................................................................6
Optimised Content:...............................................................................................................................9
Pt 2 Review data usage and interaction from social media:................................................................13
Data analytics refers to the the process of evaluating data sets to identify data engagements and
making conclusions about the information contained within them. It is accomplished with the use of
specialised systems and software. Data analytics mostly includes public opinions, and it describes
precise snapshots of public opinion and examines their sentiments towards anything. So, in order to
achieve the best results while managing the business account on social media, conducting data
analytics on a regular basis is a must...................................................................................................13
Social media analytics is the capacity to examine useful data acquired from social channels in order
to support business decisions and monitor success depending on those decisions. This means that by
looking at social media statistics, one can determine their target audience and be more cautious
about their content.............................................................................................................................13
Pt3 Evaluation of Social Media plan & implementation:.....................................................................18
Conclusion:......................................................................................................................................22

,Part 1 Produce and Optimise Content for Social Media (P5 & M3)


You need to produce the actual content for your social media accounts that meets the user
requirements.



Show at least 3 different social media posts you have produced and annotate them to show how
they meet the design.



Optimised content
Using appropriate features optimise the content, format and features of social media which meet
the requirements of the plan.



Below are a few links to videos you can watch that will help you to create and optimise content for
your twitter and Instagram accounts. If you have used other social media platforms you can find links
to them similar to the Twitter & Instagram ones below.



How to Optimise Your Instagram Business Profile

https://www.youtube.com/watch?v=3MmwXD5_Lwc



Twitter Tutorial - Top 5 Twitter Tips

https://www.youtube.com/watch?v=s52virn-07E



How to Increase Engagement And Gain Followers On Twitter

https://www.youtube.com/watch?v=tcMWqnZtxG0

, Once you have created and optimised of social media accounts you need to show evidence of this
using screenshot clearly annotating how you have produced and optimised the content



This section should be anything between 5-10 pages long which will include
screenshots and annotations