,The Entrepreneurial Process
Decision to Developing Successful
Become an Developing
BusinessSuccessful
Ideas Business Ideas
Entrepreneur
Introduction to Recognizing
entrepreneurship opportunities
and generating
CHAPTER 1 ideas
Feasibility
CHAPTER 2 analysis
CHAPTER 3 Writing a
business plan
CHAPTER 4
Industry and
competitor
analysis
Developing
CHAPTER 5 an
effective
business
model
CHAPTER 6
Passion plus
, Managing and
Moving from an Idea
Growing an
to an Entrepreneurial Firm
Entrepreneurial Firm
CHAPTER 11
Unique
marketing
issues
CHAPTER 12
The importance
of intellectual
property
CHAPTER 13
Preparing the Preparing for
proper ethical and evaluating
and legal the challenges
foundation of growth
Assessing a CHAPTER 14
CHAPTER 7
new venture’s
financial Strategies
strength and for firm
viability growth
Building a new-
venture team Getting
CHAPTER 8 financing or CHAPTER 15
funding
CHAPTER 9 Franchising
CHAPTER 10
Where a great idea meets a great process
, Entrepreneurship
Successfully Launching New Ventures
Decision to Developing Successful
Become an Developing
BusinessSuccessful
Ideas Business Ideas
Entrepreneur
Introduction to Recognizing
entrepreneurship opportunities
and generating
CHAPTER 1 ideas
Feasibility
CHAPTER 2 analysis
CHAPTER 3 Writing a
business plan
CHAPTER 4
Industry and
competitor
analysis
Developing
CHAPTER 5 an
effective
business
model
CHAPTER 6
Passion plus
, Managing and
Moving from an Idea
Growing an
to an Entrepreneurial Firm
Entrepreneurial Firm
CHAPTER 11
Unique
marketing
issues
CHAPTER 12
The importance
of intellectual
property
CHAPTER 13
Preparing the Preparing for
proper ethical and evaluating
and legal the challenges
foundation of growth
Assessing a CHAPTER 14
CHAPTER 7
new venture’s
financial Strategies
strength and for firm
viability growth
Building a new-
venture team Getting
CHAPTER 8 financing or CHAPTER 15
funding
CHAPTER 9 Franchising
CHAPTER 10
Where a great idea meets a great process
, Entrepreneurship
Successfully Launching New Ventures
