BUAD 332 FINAL EXAM A+ Graded

definition: Connecting directly with carefully targeted individual customers to both obtain immediate response and cultivate lasting customer relationships - Correct Answer Direct Marketing What is the fastest growing form of marketing? - Correct Answer Direct marketing -10% of U.S. economy is generated by direct marketing sales What are the forms of direct marketing? - Correct Answer -Direct-mail -Catalog -Telemarketing -mobile phone marketing Definition : Direct marketing through print, video, or digital methods that are mailed to select customers, made available in stores or presented online - Correct Answer Catalog marketing Definition: Involves sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address - Correct Answer Direct-mail marketing -largest direct marketing medium Example of direct mail marketing in class - Correct Answer JDA Definition: Marketers use inbound and outbound call to sell direct to customers - Correct Answer Telemarketing Definition: Company efforts to market products and services and build customer relationships over the internet - Correct Answer Online marketing Definition: so called dot-coms, which operate only online without any brick and mortar presence - Correct Answer Click-only companies Types of click-only firms - Correct Answer -E-tailers (Amazon) -Search engines and portals (Google) -Transaction sites (eBay) -Content sites (ESPN) clicker: Yahoo is a search engine & content site Definition: Traditional brick and mortar stores that have added online marketing operations - Correct Answer Click-and-mortar